Sr. Marketing Manager, EMEA

Ocean Spray is hiring for a(n) Sr. Marketing Manager, EMEA! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer‑owned co‑op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.

The Senior Marketing Manager role is responsible for leading the marketing team across Europe Middle East & Africa, reporting directly to the Managing Director for EMEA.

Key markets in EMEA are UK, France, Netherlands, Belgium, Switzerland and Nordic countries. Growth in international markets is seen as a strategic priority for Ocean Spray Group and the EMEA region has significant potential for growth. Part of this role will be identifying future growth opportunities organically, geographically and entering new adjacent categories.

The Senior Marketing Manager for EMEA will be working side‑by‑side with a cross‑functional team in the region and international team members to drive growth on Ocean Spray’s International business. This position is responsible for brand and business‑building strategy and initiatives, ensuring delivery of our annual financial targets to our Grower Owners and the sustainable growth of the brand over time.

The Senior Marketing Manager will define the marketing calendar, manage marketing budgets, define the innovation pipeline, develop consumer communication and trade‑marketing for key international markets. The position involves insight‑driven strategic thinking, analysis and data reporting, as well as managing the execution of brand marketing initiatives.

• Lead the local Marketing Team: the team requires transformation and the Senior Brand Manager will be required to re‑build and restructure the team across three pillars brand, shopper/trade and innovation.
• Brand Building, lead and manage all aspects of Integrated Marketing Communications across owned, earned and paid (e.g. website & social presence, public relations, and media planning and advertising management), including:
• Annual Planning:
  Lead the development of Marketing and Innovation annual plans to deliver financial targets. Perform Brand, Business, and Competitive Landscape Assessments, Outline key activities for the year across Marketing Communications (owned, earned & paid), Innovation Development and/or Commercialization, and Commercial Programming
• Performance Management:
  Perform regular assessments of the state of the business and the landscape, translating analysis into actionable insights including
• Budget Management:
  Responsibly manage all marketing investment across Trade and A&P
• Innovation Development & Commercialization: lead the strategic development of the innovation pipeline and pathways.
  • Lead and manage all aspects of innovation development including
  • Consumer research approach
  • Idea development and refinement
  • Value chain, feasibility assessments and business case creation
  • Articulation of the unique product proposition
  • Product Development brief and collaborative management
  • Packaging graphics brief and agency management
  • Oversee innovation commercialization to ensure in‑market success
  • Launch planning and selling stories, in tight partnership with regional business development managers

• Multidisciplinary international marketing management experience
• Thought leader with a desire and proven ability to develop others
• Strong communicator and collaborator who inspires others
• Commercially astute, understands the P&L & key metrics to drive profitable growth
• Ability to think strategically but also execute plans
• Great storyteller with the ability to simplify and influence
• Be the brand ambassador for EMEA both internally and…