Senior Category Manager - Cosmetics

Albert Roger Group is one of Europe’s leading Beauty & Personal Care distributors, partnering with globally recognised brands and emerging innovators to accelerate growth across 15 European markets.

As our business continues to scale, we are looking for an experienced Senior Category Manager to lead commercial category strategy across a portfolio of Beauty brands — driving sustainable growth across retail and ecommerce channels while leading and developing junior team members within the function.

This is a highly commercial and strategic role suited to someone who thrives in fast-paced retail environments, understands the complexity of multi‑market category management, and is passionate about delivering exceptional execution across every customer touchpoint.

The Senior Category Manager is responsible for leading the commercial category strategy across assigned Beauty or Personal Care brands and categories within Albert Roger Group.

The role is accountable for translating global brand strategy into local commercial growth plans, delivering category growth through assortment management, retailer activation, pricing strategy, and execution excellence across retail and ecommerce channels.

The Senior Category Manager works cross‑functionally with Commercial, Ecommerce, Data & Digital, Supply Chain, and Brand teams to drive sustainable sell‑out growth, maximise retailer performance, and ensure best‑in‑class execution across all customer touchpoints.

The role also plays a key part in developing scalable commercial processes, category models, and ways of working as the business continues to grow across Europe.

• Develop and manage category growth strategies aligned to company commercial objectives
• Translate brand priorities into local market activation and retailer plans
• Build and maintain 12‑month category and activation roadmaps
• Support Joint Business Planning (JBP) with key retail partners
• Identify category growth opportunities using market, retailer, and consumer insights
• Support new brand launches and retailer listing strategies
• Lead customer meetings, retailer presentations, and store visits to strengthen understanding of shopper behaviour, customer needs, and retail execution opportunities
• Build strong relationships with retail partners and use in‑store observations and customer feedback to support category strategy and commercial decision making

• Manage permanent and promotional assortments across retail and ecommerce channels
• Lead assortment reviews including SKU introductions, rationalisation, and delist proposals
• Develop pricing strategies aligned to market conditions, retailer positioning, and profitability objectives
• Monitor product lifecycle performance and recommend commercial actions where required
• Work alongside Supply Chain and Purchasing teams to support forecasting and stock planning on activations and NPD launches specifically

• Lead execution of retailer activation plans across launches, promotions, secondary space, and in‑store visibility
• Oversee development of point of sale materials, launch toolkits, merchandising guidelines, and retailer assets
• Ensure consistency and quality of retail and online execution across all channels
• Work closely with Ecommerce teams to support digital activation and online growth initiatives
• Support retailer presentations, category reviews, and customer planning meetings
• Conduct regular store visits and retailer reviews to assess execution standards, identify opportunities, and gather shopper insights
• Lead preparation and delivery of customer presentations, category sell‑ins, and retailer activation proposals

• Analyse sales performance, market data, retailer insights, and competitor activity
• Generate recommendations to improve category performance, assortment productivity, and sell‑out growth
• Monitor ROI of trade investment and activation activity
• Support development of standardised reporting, category tools, and performance tracking models
• Utilise AI and digital tools to improve efficiency, reporting,…