Customer Relationship Manager

Job Responsibilities

• Manage enquiries to improve conversion rates and achieve occupancy targets.
• Provide sales and marketing approaches including handling enquiries, developing the digital profile of the home, and networking with the local community.
• Engage residents and relatives to understand their experience and requirements.
• Represent Barchester and the home in a friendly and professional manner.
• Responsible for all sales activity for the home: talk to potential new residents over the phone, provide informative tours, engage in marketing activities, generate leads, maintain a contacts database, and actively generate leads to increase occupancy.
• Excellent communication skills; network within the local community to raise the profile of the home and generate enquiries.
• Support local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy.
• Identify opportunities to improve sales and marketing performance.

• Competitive salary and commission structure
• Access to a range of retail and leisure discounts
• Access to wellbeing support and Best Doctors Service
• Opportunities for career development within a supportive team

• Proven sales and marketing experience, preferably in healthcare
• Ability to analyse data on Salesforce or similar CRM application
• Self‑motivated and target‑driven
• Strong interpersonal and professional qualities
• Confident user of Microsoft Office (Excel / Powerpoint)
• Full UK driving licence

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and a submission for Disclosure to the Disclosure and Barring Service will be required to check for any previous criminal convictions.