Senior Product Manager

CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth.

Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace.

CoAd is seeking an experienced Senior Product Manager to help define, build, and scale innovative HCM solutions that deliver measurable customer and business value. This role is ideal for a product leader who combines strategic thinking with strong execution capabilities and thrives in a fast-paced SaaS environment.

As a Senior Product Manager, you will own a significant product domain, guiding product strategy, customer discovery, roadmap planning, and delivery execution. You will work closely with Engineering, UX, Architecture, AI, Customer Success, Operations, and business stakeholders to create exceptional customer experiences while driving product adoption, revenue growth, and competitive differentiation.

We are looking for a product professional who is passionate about understanding customer problems, leveraging data and AI-driven insights, and translating business objectives into high-impact product outcomes

• Product strategy and roadmap ownership for a key HCM product domain.
• Customer discovery, market research, and problem validation activities.
• Prioritization of product investments aligned to customer and business outcomes.
• Cross-functional delivery leadership across Engineering, UX, QA, and Architecture.
• AI-enabled product innovation opportunities that improve customer experience and operational efficiency.
• Product KPI tracking, adoption measurement, and continuous improvement initiatives.
• Mentorship and guidance of Product Managers and cross-functional partners as needed

• Define and execute product strategies that align with company objectives and market opportunities.
• Develop and maintain outcome-focused product roadmaps that balance customer needs, technical modernization, compliance requirements, and growth initiatives.
• Build business cases and prioritize investments based on customer value, strategic impact, and ROI.
• Partner with Product Leadership to translate company goals into actionable product initiatives.

• Conduct customer interviews, user research, and competitive analysis to identify product opportunities.
• Analyze customer feedback, support trends, usage data, and market developments to inform prioritization.
• Serve as the voice of the customer throughout product planning and delivery.
• Develop a deep understanding of HCM, payroll, benefits, workforce management, and employee experience workflows.

• Partner closely with Engineering, BA, QA, UX, and Architecture teams to deliver high-quality product capabilities.
• Write clear product requirements, user stories, acceptance criteria, and success metrics.
• Maintain a well-prioritized and sprint-ready backlog.
• Lead refinement sessions, clarify requirements, manage trade-offs, and remove delivery obstacles.
• Support launch planning, UAT, and release readiness activities to ensure successful product adoption.

• Leverage AI tools and methodologies to improve product discovery, delivery efficiency, and decision-making.
• Identify opportunities to embed AI-powered capabilities into customer-facing products.
• Partner with AI and Engineering teams to deliver innovative solutions that create measurable customer outcomes and competitive advantage.

• Define and monitor product success metrics, including feature adoption, customer engagement, operational efficiency, and business impact.
• Analyze product performance and recommend enhancements based on data and customer feedback.
• Communicate product outcomes, roadmap progress, risks, and recommendations to stakeholders and leadership.
• Ensure product investments remain focused on delivering measurable value.

• Build strong partnerships across Product, Engineering, Operations, Sales, Customer Success, Marketing, and Finance.
• Facilitate alignment around…