Sr. Salesforce Marketing Cloud Automation Specialist

Introduction At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You’ll be backed by our digital ecosystem: a client-centric suite of consulting tools making it easier for you to meet your clients where they want to be met. Advanced data and analytics providing a comprehensive overview of the risk landscape is at your fingertips.

Here, you’re not just improving clients' risk profiles, you’re building trust. You’ll find a culture grounded in teamwork, guided by integrity, and fueled by a shared commitment to do the right thing. We value curiosity, celebrate new ideas, and empower you to take ownership of your career while making a meaningful impact for the businesses we serve. If you’re ready to bring your unique perspective to a place where your work truly matters;

think of Gallagher. How you'll make an impact

We are seeking a highly driven and detail-oriented Salesforce Marketing Cloud Automation Specialist to support a large-scale marketing platform transformation initiative.

This role reports to the Vice President, Portfolio & Project Management and is responsible for executing and scaling marketing automation capabilities across Salesforce Marketing Cloud. This position sits within the PMO/portfolio organization, serving as a critical operational function at the intersection of business transformation, technology, data, and governance.

Marketing Automation & Campaign Execution Build and deploy marketing campaigns, including:

Email templates and communications

Journey Builder lifecycle campaigns (onboarding, renewal, cross-sell, retention)
Triggered sends and event-based communications

Cloud Pages and campaign landing pages

Configure and manage audience segmentation, audience creation, data extensions, segmentation activation, subscriber lists and management (opt-ins, opt-outs, preference centers, resubscriptions, consent management), personalization logic, and campaign targeting strategies.

Execute campaign attribution tracking, including UTM configuration and performance tagging.

Support campaign execution across key programs such as NAPA Direct and Union Plus Automation & Platform Operations Design, build, and maintain Automation Studio workflows supporting campaign execution and data processing.

Manage end-to-end automation processes including scheduling, triggering, and orchestration.

Ensure data accuracy, integrity, and synchronization across Marketing Cloud and upstream systems.

Maintain campaign and automation documentation to support auditability and operational continuity.

Track and analyze campaign performance (engagement, conversion, retention, and attribution metrics).Monitor deliverability, inbox placement, sender reputation, and subscriber health.

Support KPI tracking and reporting aligned to business outcomes.

Identify and execute optimization opportunities across journeys, segmentation, and automation logic.

Contribute to continuous improvement of campaign performance and operational efficiency.

Testing, QA & Deployment Support Execute QA validation across campaigns, journeys, and automation workflows.

Perform data validation, test sends, and journey path testing prior to deployment.

Troubleshoot campaign and automation issues and support timely resolution.

Ensure readiness for production deployment with minimal disruption.

Governance, SDLC, & Deployment Alignment Operate within established SDLC and deployment processes, ensuring all changes follow defined governance standards.

Coordinate with Dev Ops and IT teams for change promotion, releases, and deployment activities.

Ensure campaign builds and automation changes align with architecture, integration, and security standards.

Identify…