Group Marketing Manager

Location: Tong Garden Centre (with travel to our other sites)

Working Hours: Full time;
Monday – Friday

Reporting to: Managing Director

We are looking for an experienced and strategic Group Marketing Manager to lead and develop our Marketing function across the business. This is a Group leadership role with responsibility for setting and delivering a cohesive marketing strategy that supports growth across our key business areas:
Retail, Catering and Play.

You will lead, coach and develop the marketing team, ensuring activity is well planned, aligned and performance-driven, while maintaining strong brand consistency across all channels.

• Lead the Marketing function to develop and deliver the overall marketing strategy and annual plan
• Support and develop the team to deliver effective marketing activity across each business area
• Ensure we have a deep understanding of our customer by business area so that we can be highly efficient with our effort and marketing investment
• Coordinate and plan activity across the team where necessary, including Green Card and social media channels

• Coach, support and develop all members of the marketing team
• Create a collaborative, high-performance culture with clear objectives and accountability

• Develop, implement and monitor a clear set of KPIs for each business area (Food, Catering, Play)
• Manage and allocate the marketing budget across the team
• Report regularly on spend and performance to the Finance Director

• Overall ownership and development of the Green Card brand
• Overall ownership and development of the YGC brand
• Manage the presentation of the YGC corporate brand across social channels
• Work with People & Culture to ensure consistent and engaging presentation of the YGC brand to our team

• Manage content for the YGC magazine
• Work closely with our buying group Marketing teams to learn from and share best practice
• Select, manage and develop relationships with relevant external agencies

You will be a confident marketing leader with a strong track record of delivering results through people, planning and performance management. You’ll be commercially minded, organised and comfortable working across multiple brands and business areas.

• Proven experience in a senior marketing leadership role
• Strong people management and coaching skills
• Experience managing marketing budgets and reporting on ROI
• Excellent brand management and stakeholder engagement skills
• The ability to balance strategic thinking with hands‑on delivery

Over the last 10 years, Yorkshire Garden Centres have grown from a single site to a group which now runs 7 centres with 630 staff and a turnover of £38m. Our business has plans to keep growing through further acquisitions and the development of our current estate which presents several opportunities. This role offers a fantastic opportunity to shape and lead the marketing function across a diverse and growing business, with real influence at a senior level and the chance to develop strong, well‑loved brands.

• 🌿 A GREAT Place to Work:
  Friendly, fun, and down‑to‑earth – we cultivate a positive team spirit every day.
• ⏰ Work‑Life Balance:
  All roles operate within daytime hours – so your evenings stay yours.
• 💷 Bonus Opportunity: A Bonus Scheme recognising and rewarding our great business outcomes*
• 🛍️ Up to 33% Staff Discount:
  Treat yourself to garden and home favourites (
  * varies by department/concession).
• 🚗 Free On‑Site Parking:
  Arrive stress‑free with plenty of parking.
• 🏆 GREAT Values & Recognition:
  We live our values and celebrate yours with monthly awards and shout‑outs.
• 🎉 Monthly Team Engagement Events:
  From information sharing to free food – we love bringing the team together.
• 🌴 Enhanced Holiday Allowance:
  More time off that grows with your length of service, plus the change to buy additional holiday hours*
• 🌱 Grow Your Career:
  We support your development with company‑sponsored training to help you flourish in your role.
• 💚 Well‑being Support to Help You Thrive:
  Employee Assistance Programme including 24/7 GP access, funeral concierge, and mental health support – we’re here when you need us.
• 💷 5% Pension Contributions:
  Helping you plant the seeds for a secure future.
• 🪴 Supporting Causes That Matter to Our Team:
  Through our Kindness Pot, we donate to charities and local causes close to our team’s hearts – planting seeds of kindness in the community.

Take a look at our People and Culture page to learn more about what makes us tick!