Brand Manager

We are seeking a commercially driven and digitally confident Brand Manager to lead marketing for our Play & Events offering across our sites in Yorkshire. This full-time role is pivotal in driving ticket sales, footfall, customer engagement, and loyalty through effective channel management across PPC, paid digital, social media, website, and traditional media. The ideal candidate will have a strong background in marketing attractions or leisure-based experiences, with a focus on optimising campaigns for revenue and conversion.

• Plan and deliver integrated marketing campaigns for Play & Events activity
• Drive ticket sales and event bookings through digital and traditional channels
• Manage and optimise performance across PPC, Paid Social and other paid digital platforms
• Monitor ROI and continuously improve campaign effectiveness
• Lead marketing for key ticketed events including Grottos, Light Trail, Ice Rink and GH Parties
• Develop campaigns to maximise bookings, capacity utilisation and revenue
• Support pricing, launch and promotional strategies
• Manage and optimise Play & Events website content
• Improve SEO performance for key campaigns
• Support online booking journeys and conversion optimisation
• Own Play & Events social media strategy and execution
• Create engaging organic content to drive awareness and bookings
• Lead Paid Social campaigns to increase reach and conversion
• Track engagement and performance metrics
• Drive Green Card activity linked to Play & Events
• Increase loyalty sign-ups, engagement and repeat visits
• Support PR activity and local awareness campaigns
• Contribute to award submissions where relevant

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 3 years’ experience in a marketing management role, preferably within the attractions or leisure industry
• Proven track record of driving successful marketing campaigns and achieving sales targets
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and platforms, including PPC and social media advertising
• Creative mindset with a passion for engaging audiences and driving customer loyalty