Product Manager

FGH Business Centre 66-70 Vicar Ln, Bradford BD1 5AJ

Hybrid flexibility: 2 office days per week

The Product Manager is responsible for coordinating seasonal product marketing activities across Buying & Merchandising (B&M), Creative, and Marketing teams. This role ensures product accuracy, campaign alignment, and effective execution of all marketing assets, supporting both trade and seasonal initiatives. The role acts as a central communication point, maintaining critical paths, collating and curating the product to inform and support marketing briefs, and ensuring timely delivery of product launches and availability.

• Lead the creation and coordination of Quarterly and Monthly focus packs, including briefing and presenting plans to the Marketing teams, ensuring they are creative and inspiring and captures all key launches.
• Work within the B&M team to collate all new product launches. Distill in to product stories and strategy into a single unified input into the Commercial team
• Manage campaign product sign-off processes, working closely with stylists and securing approval from senior stakeholders.
• Oversee the preparation and distribution of campaign briefs, including sample ordering deadlines and communication to B&M.
• Work with design to present first campaign concepts to the Buying Director for approval.
• Share campaign proposals with the wider B&M team, ensuring alignment with submission deadlines and templates.
• Sample management; collate product from respective Divisions.

• Partner with Marketing to align new product launches and stories with the PMP.
• Collaborate with B&M to align the critical path and develop a seasonal shoot tracker.

• Collate and create product stories and lifestyle moments that inspire the customer
• Work with design to ensure trends are captured
• Brief and manage development of core printed materials, maintaining the paper critical path.
• Review pagination and coordinate handover to Creative through to final sign-off with key stakeholders.

• Attend weekly Tuesday trade meetings, capturing actions and ensuring follow-through via onsite and email communication.
• Share visibility of the upcoming week’s high-priority content and activities.
• Pro-actively put forward product stories and events for the onsite team to support, highlighting key trends
• Coordinate seasonal promotional activity between B&M and Marketing, including key retail moments such as Black Friday and Christmas.
• Finalise seasonal promotions for Fashion and Home, ensuring all attributions and updates are completed ahead of launch.
• Manage the population of promotions and attributions, making sure the product teams adhere to timelines and product relevancy.
• Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules
• Demonstrate behaviours in line with our Company values
• To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work

• Keen eye for fashion and trends
• Strong organisational and project management skills
• Excellent cross-functional communication
• Ability to manage multiple priorities and deadlines
• Attention to detail and commercial awareness
• Confident presenting to senior stakeholders
• Excellent people person with great communication and negotiation skills
• Great influencer
• Excellent organisational skills
• Ability to prioritise effectively whilst working at pace
• Able to commute to Bradford city centre, a minimum 2 days a week in the office

For over 100 years, Freemans has been at the forefront of home shopping, delivering quality products and exceptional service. We’ve accepted the challenge to transform our business into a modern, digital-first retailer.
With a rich heritage and an eye on the future, we are a forward-thinking, tech-driven online retail business, making fabulous fashion and stylish homewares accessible and affordable for everyone.
Based in West Yorkshire and part of the OTTO group one of the world’s largest online retail organisations, Freemans…