Loyalty Marketing Lead and Engagement

The One Club programme is a key part of our customer engagement and loyalty strategy, designed to strengthen brand awareness, increase membership, and drive long-term customer relationships. We are looking for a creative and results-driven Marketing Executive to join our dynamic marketing team and lead the development and execution of marketing campaigns for the One Club.

• Plan, develop, and implement multi-channel marketing campaigns to promote the One Club membership programme, including email, social media, website, in-store materials, and paid media.

• Manage the marketing budget for One Club activities, ensuring effective allocation of spend and return on investment.

• Work collaboratively with internal teams – including eCommerce, Retail, Merchandising, and Customer Service – to ensure alignment and consistency across all touchpoints.

• Support member acquisition and retention through targeted campaigns and personalised communications.

• Develop content for various channels – newsletters, web, digital ads, and social – in line with brand guidelines and tone of voice.

• Monitor and analyse campaign performance and member data to drive continuous improvement and identify growth opportunities.

• Produce regular reports on KPIs such as membership growth, engagement, conversion, and retention.

• Coordinate with external agencies and suppliers for creative production, print, and digital execution.

• Stay up to date with market trends, competitor activity, and best practices in loyalty marketing.

• Contribute to wider brand marketing initiatives when required.

• Degree in Marketing, Communications, or a related field.

• 2–4 years’ experience in a marketing role, ideally within retail, eCommerce, or loyalty marketing.

• Strong understanding of digital marketing, CRM, and campaign management.

• Excellent communication and copywriting skills with an eye for detail.

• Analytical mindset with experience using data to inform marketing decisions.

• Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.

• Proficiency with marketing tools (e.g. Mailchimp, Google Analytics, Meta Business Suite, CRM systems).

• Creative thinker with strong organisational and problem-solving skills.

• Confident, proactive, and eager to learn.

• Enthusiastic and positive attitude.

• Passionate about marketing and delivering exceptional customer experiences.

• Strong team player with the ability to work independently.

• Adaptable and flexible to change.

• Results-oriented with a focus on continuous improvement.

• The opportunity to make an impact on a growing customer loyalty programme.

• A supportive and creative working environment.

• Competitive salary and benefits package.

• Opportunities for professional growth and career development.

Please send your CV and a covering letter, quoting Marketing Executive – One Club

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