Paid Media Executive

Reporting to:
Paid Media Manager

Location:

Chiswick, London (3 days per week in office / 2 days remote)

Contract:

Full time / Permanent Reports to :
Paid Media Manager About Global Touring Global Touring is home to three travel brands:
Topdeck Travel, Back-Roads Touring and Grasshopper Adventures. Across our brands, we create travel experiences that help people see the world in different ways; from social group adventures for 18–32s, to small-group touring through lesser-known local places, to active travel experiences by bike and beyond.

While each brand has its own audience, personality and style of travel, we share one vision: to be the antidote to ordinary group tours.

Role Overview We're looking for a Paid Media Executive to support the day-to-day delivery of paid media across Global Touring's three brands.

This is a hands-on role.

You'll be on the tools rather than writing the plan: building campaigns, getting assets live on the platforms, checking that things are pacing and tracking correctly, pulling the numbers together and spotting what the data is telling us. You'll spend most of your week inside Meta, Tik Tok, Google and You Tube: setting campaigns up, uploading and refreshing creative, building audiences, adjusting budgets, tidying up naming and tracking, and making sure nothing is quietly wasting spend.

You'll own the regular reporting rhythm, so the team always knows how performance is tracking against target.

What You'll Be Doing You'll support the Paid Media Manager with the day-to-day build, delivery and reporting of paid media activity across our brands.

This will include:
Building and launching paid media campaigns across Meta, Tik Tok, Google, You Tube and emerging platforms Handling campaign setup: structure, naming conventions, audiences, placements, budgets, bids and tracking Uploading, scheduling and making sure every ad is live on time, as per the schedule Managing the day-to-day housekeeping: pacing checks, budget adjustments, ad approvals, disapprovals and flagging anything that has stopped delivering Supporting keyword research, search term reviews and negative keyword management on paid search Setting up and monitoring test-and-learn activity across audiences, formats, creative and messaging Pulling together weekly and monthly performance reporting, with clear commentary on what moved and why Maintaining dashboards and making sure tracking, naming and data feeds stay clean and reliable Analysing creative performance to identify the hooks, formats and messages that are working, and flagging what needs refreshing Working closely with the brand marketing teams Using AI and automation daily to streamline reporting, data cleaning and repetitive platform tasks Keeping an eye on competitor, and wider industry activity, platform updates and new ad formats worth testing What We're Looking For We're looking for someone who is genuinely comfortable in the platforms and enjoys attention to detail and analysing data to spot trends.

For this role a paid social specliasm is a distinct advantage. You'll be working across three brands with different audiences and priorities, so you'll need to be organised, accurate and able to juggle several things at once without dropping the detail.

Some activity is always-on, some is campaign-led, and things do change quickly - within the travel industry we have to react and adapt to a changing global envorinment frequently. You'll be someone who notices when a number looks wrong, checks it, and says something.

You don't need to have all the answers yet, but you should be curious, willing to dig into the data and keen to build the commercial instinct that comes with it.

Experience and Skills You'll need: 2–3 years' hands‑on experience in paid…