Retail Sales Advisor

About Us

It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do ’re the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.

As a Retail Sales Advisor, you are the heartbeat of the store, guiding customers to find the perfect sofa, bed, or finishing touches. You'll use your passion for great service to bring comfort and joy into every customer’s home.

We’re looking for someone friendly and approachable who enjoys connecting with people. Full training is provided; no sales experience is necessary.

We’re experts on how to make our customers feel h your friendly service and natural instincts for helping them find exactly what they need, you'll be smashing your sales numbers in no time.

• Customer connection:
  Build natural connections, truly listening to customers, and delivering expert advice every time.
• Passionate about product:
  Confidently recommend the best options, demonstrating your product expertise.
• Sales success:
  Guide customers through the buying journey, asking great questions to help them find the perfect fit.
• Offer honest advice and accuracy:
  Be real with customers, offering honest advice and building trust.
• Store pride:
  Keep our showroom stunning, ensuring a consistent and beautiful customer journey.
• Team spirit:
  Play to win for the same team, sharing tips, supporting each other, and creating a fun environment.

Competitive pay and work‑life balance: hourly rate of £12.71 plus uncapped commission.

Store hours are flexible: 10am‑8pm on weekdays, 10am‑6pm on Saturdays, and 10am‑5pm on Sundays, with peak time opportunities to boost earnings.

• Growth and training:
  Learn new skills and develop your career with us.
• Generous holiday allowance, the time you need to rest and relax, and the option to purchase additional holidays each year.
• Enhanced maternity, paternity and adoption leave.
• Discounts: 30% off DFS and Sofology products for you, discounts for friends and family and cashback at hundreds of retailers.
• Wellbeing perks:
  Access to healthcare services, an Employee Assistance Programme, and discounted gym memberships.
• Pension and savings:
  Group Pension and Sharesave schemes.
• Life assurance and sick pay:
  Peace of mind with Life Assurance and Company Sick Pay.

DFS is committed to a culture where everyone feels welcome, valued, and can thrive  celebrate diverse voices, champion inclusion and support each other through our growing colleague networks.

We invest in partnerships that drive change, from introducing the Hidden Disabilities Sunflower and supporting Doncaster Pride, to partnering with Carers

UK and developing leaders with Diversity in Retail.

We’re proud to be an equal‑opportunity employer, committed to building a workplace that reflects the communities we serve.

All roles are subject to satisfactory DBS checks.