Director of Sales

Director of Sales

Contract:

Permanent
Salary: Circa £110,000 plus £7,400 car cash allowance
Location/Travel: Hybrid, with regular travel to Bradford, London and developments across England.

Lead one of the UK's largest specialist housing sales functions.

At Anchor, we're helping older people make one of the biggest decisions of their lives.

Our customers aren't simply buying a property. Many are leaving family homes they've lived in for decades and moving into communities designed for independence, wellbeing and later living. Our role is to support that journey with empathy, expertise and confidence.

We're looking for an exceptional Director of Sales to lead our national sales function and help shape the future of housing for older people.

Moving home later in life can be an emotional and complex decision. Our teams help customers navigate that transition through expert advice, practical support and a customer experience designed around their needs.

As Director of Sales
, you'll:

• Lead one of the sector's most recognised specialist housing sales operations.
• Influence strategy at Executive and Board level.
• Shape the future of sales, marketing and customer experience.
• Build on a strong platform of performance and improvement.
• Deliver a national programme of more than 400 homes, with a significant pipeline of future activity.
• Make a meaningful difference to the lives of older people every day.

Reporting to the Executive Director of Development, you'll lead Anchor's national sales function and provide strategic oversight of the marketing activities that drive customer demand.

You'll be responsible for delivering performance across our portfolio of:

• Anchor Shared Ownership
• Older Persons Shared Ownership (OPSO)
• Outright sale homes

Working through an experienced leadership team spanning sales operations, marketing, compliance, customer acquisition and market intelligence, you'll drive growth, commercial performance and continuous improvement across the customer journey.

We're looking for a commercially successful sales leader who understands that exceptional customer outcomes and commercial performance go hand in hand.

You may currently be:

• A Director of Sales within retirement living, later living or housing.
• A senior leader within a shared ownership or affordable housing sales function.
• A Head of Sales or Regional Sales Director ready for a larger national leadership role.

• A track record of delivering outstanding sales performance, developing high-performing teams and achieving results you are proud of.
• Experience leading teams through changing market conditions.
• Evidence of delivering commercial results, managing significant budgets and achieving ambitious sales targets.
• Outstanding leadership and stakeholder management skills.
• A customer-centric approach that balances commercial delivery with genuine care and understanding.

Experience in Shared Ownership
, OPSO
, retirement living
, affordable housing or related sectors would be highly advantageous, alongside knowledge of the regulatory and compliance frameworks that support these products.

• Applications open: 22 September 2026
• Applications close: 13 October 2026
• Shortlisting
  : 26 to 30 October 2026
• Stage 1 Leadership Conversation
  :
  Week commencing 9 November 2026
• Final Stage Interviews: Week commencing 23 November 2026

If you're a sales leader who wants to combine commercial impact, purposeful leadership and the opportunity to shape the future of later living, we'd love to hear from you.