On site – YWCA Health & Fitness Club (535 Hornby St, Vancouver) and occasional event sites
Job DescriptionSales Manager owns membership and program revenue growth for the YWCA Health & Fitness Club. You will lead the end‑to‑end sales funnel (inbound/outbound, corporate partnerships, tours), manage CRM hygiene and reporting, and coordinate onboarding and campaigns in collaboration with the Member Experience and Fitness teams. The role also leads one Digital Marketing Specialist and works closely with YWCA Marketing to execute brand‑compliant, data‑driven campaigns.
The YWCA Health & Fitness Club is one of YWCA BC’s social enterprises. Located on Hornby Street in downtown Vancouver, the 30,000-square-foot adult facility features a gym, pool and fitness studios, and plays an important role in generating revenue that helps fund YWCA BC programs and services across the community.
Responsibilities- Own annual/monthly sales targets (joins, net growth, corporate partners) with weekly forecast and pipeline management.
- Meet a personal quota through daily outbound activity and tour conversions; design and deliver high‑standard tours and coach Member Services on close techniques.
- Manage inbound leads with speed‑to‑lead SLAs and cadence testing; set and enforce lead routing rules.
- Own CRM statuses, tasks, sources and dashboards to maintain data integrity and visibility.
- Design and manage the full new‑member onboarding journey with Member Experience and Fitness teams to drive early engagement and retention.
- Generate daily leads through community outreach, events, partners and digital triggers; expand corporate partner portfolio and offers.
- Lead and coach the Digital Marketing Specialist via weekly sprints; QA creative; personally execute ~0.4 FTE of marketing tasks.
- Execute approved marketing strategies with YWCA Marketing (brand/paid/SEO/content); localize offers and track performance.
- Manage the annual marketing communications budget: plan/allocate, track in‑flight spend, reconcile month‑end within brand/fiscal guidelines.
- Align calendars with Fitness/Ops to ensure capacity and launch readiness; provide feedback loops and board‑ready roll‑ups.
- Quota‑carrying sales leadership and CRM pipeline management experience.
- Digital marketing fluency (copy/asset QA, paid/social/SEO) and campaign analytics.
- Coaching, presentation and partner negotiation skills.
- Post‑secondary education; 5+ years sales/marketing with a quota; leadership experience (Bachelors preferred, not required).
- Extended medical and dental benefits.
- Pregnancy, parent and adoption leave top‑up.
- 22 vacation days and 3 personal days, in addition to paid sick leave.
- Flexible working arrangements for applicable positions.
- Employee Family Assistance Program.
- A workplace that prioritizes employee health, safety and well‑being, with learning and growth opportunities.
- Free staff membership to our Health & Fitness Centre.
- Discounts at our Hotel Willo.
- Priority in YWCA Child Care centres.
Pay Rate: $40.32 per hour
Equity, Diversity & Inclusion StatementWe’re committed to increasing representation and equity across our organization. We strongly encourage applications from women, Black, Indigenous, People of Colour, 2
SLGBTQIA+ individuals, people with disabilities and others from marginalized communities. We’re also focused on creating leadership opportunities for Indigenous, Black, and gender‑diverse individuals. If you’d like to learn more about our inclusive culture before applying, feel free to contact our Equity and Engagement Manager at
Accessibility is a priority for us. If you need any accommodations to apply or have questions about the process, please reach out to the hiring manager listed. We make hiring decisions based on qualifications, transferable skills, lived experience and organizational needs. Thank you to everyone who applies — only those selected for an interview will be contacted.
See the careers page for more information about working at the YWCA.
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