Senior Demand Generation Manager

Responsibilities

• We’re looking for a senior, AI-native demand generation marketer to own and evolve our lifecycle nurture programs
• You’ll take a program with proven ROI to its next phase: deeper personalization, continuous optimization, and bigger business impact at scale
• This role blends AI-driven program design, multi-channel execution, and the influence to set the standard for how AI-native marketing works across our GTM teams
• We’re in the early innings of a massive opportunity. Grafana is the open observability platform, trusted by 25M+ users and 7K+ customers worldwide, and usage-based cloud and open-source adoption is still just scratching the surface of enterprise observability
• This team is Grafana’s center of excellence for AI-native marketing. The playbooks built here surface across the org
• AI-native lifecycle marketing at scale is an evolving playbook. You’ll write it, with the autonomy to build the bold and the experimental
• You’ll partner directly with GTM leadership across marketing, sales, and operations, owning shared outcomes and business impact of campaigns
• Innovate on the AI-native lifecycle marketing strategy. Set the standards, playbooks, and best practices other GTM programs adopt
• Own our AI email machine. Drive the next phase of Grafana’s AI nurture engine, generating personalized emails at scale tuned to each user’s journey, woven together with web, and paid lifecycle
• Optimize continuously. Evolve our programs over time, using AI and thoughtful prompt engineering to surface patterns and turn them into lift
• Own the cross-functional center. Surface pipeline signals that show the impact on shared outcomes across org lines
• Find the gaps first. Form hypotheses, run experiments, and build new capabilities for the org, not just incremental lift

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

• Multi-program ownership. A track record owning multiple programs or a channel strategy end to end across email nurture, web, and paid, not a single program
• Data fluency. Salesforce, marketing analytics, and multi-touch attribution across a PLG + commercial motion
• A capability you multiplied. A standard, playbook, or workflow other marketers adopted and still use
• 5+ years in B2B SaaS demand generation or growth marketing, ideally in a technical or developer-focused product
• Strong communicator. You frame results as business impact and bring a recommendation with the reasoning behind it
• AI workflow ownership. Repeatable AI systems you’ve built that still run, with a current working example you can walk through
• Hands‑on experience with Claude Code or n8n

• Vacation:
  Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
• Healthcare:
  We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
• Retirement planning:
  There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
• Professional development:
  On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
• Work location:
  
  Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
• Choice of tech:
  There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
• Mindfulness:
  When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
• Global Employee Assistance Program:
  We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
• Paid parental leave:
  Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption