CRM & IC Manager

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Driven by abold pursuit of science and fueled byan unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by healthcare professionals and patients.

As part of our mission to Reach People and Touch Lives, we deliver

Innovative Medicines, Generics and Consumer Healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products that span multiple therapeutic areas, weimprove access to effective, affordable treatments that promote better health and well-being.

Job purpose

The successful candidate will work across the Canada Innovative Medicine (IM) and Generics (GRx) business to provide CRM oversight and IC plan development and implementation. Additionally, identify potential marketplace opportunities based on CRM analysis and salesforce structure and program developments. The candidate will work collaboratively with Brand Management and GRx business leaders and other cross functional members to synthesize findings into actionable insights is critical to this role.

In addition, she/he will bring a comprehensive outside-in perspective to shape Brand and/or New Product strategies impacting field performance. The deliverables are to manage vendors, design, update and maintain and extract key data sets to enable metrics on performance, targets, field planning and events (CRM system). The candidate will develop systematic performance metrics reports/dashboards and verify IC payouts based on reward on performance planning.

Duties and responsibilities

• Drive comprehensive outside-in strategic perspective bringing value adding insights on patients, customers, competitors, payers and regulators. Strong focus on analytics and performance metrics.
• Integrate research, intelligence, analytics and intuition to generate insights that enable fact based decision making
• Lead cross-functional analytics initiatives from planning through delivery, ensuring alignment with business priorities. CRM system and IC planning.
• Translate business needs into data-driven solutions across multiple domains
• Collaborate with data engineering teams to design scalable data models and workflows
• Partner with data scientists and analysts to drive insights, machine learning deployment, and automation use cases
• Support data governance processes, including stewardship, lineage, and data quality frameworks
• Establish standards for data documentation and governance across the data lifecycle- CRM and IC planning
• Oversee development and maintenance of dashboards to deliver actionable insights to stakeholders
• Metrics development for insights and actions- field performance

Additional responsibility (Only applicable to customer facing roles)

Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day

Qualifications

• Superior analytical skills – high comfort in using tools (eg Excel) to analyze and visualize data via standard tools/charting methods; ability to effectively present and defend analyses
• Project Management Excellence in facilitation, cross functional teams within a high matrix environment
• Demonstrated ability to manage multiple projects simultaneously
• Able to engage and interact…