Head of Marketing

Location:

Brampton, ON (Onsite)

Employment Type:

Full-Time
Status:  Future Vacancy
Salary Range:  $80,000 – $120,000 CAD (based on experience)

Build the Marketing Foundation. Shape the Story.

Weston Forest is planning ahead for a Head of Marketing to lead and execute our end-to-end marketing strategy across brand, product, and customer engagement, with a focus on building the company’s marketing foundation across brand, product, go-to-market, and customer engagement.

This is a hands-on, builder role designed for a B2B marketing leader who is comfortable working close to operations, products, and customers. The role acts as a true commercial partner to Sales, ensuring marketing efforts support real-world selling, operational realities, and growth priorities. This role is an individual-contributor/manager-level position with full ownership of marketing strategy and execution.

Reporting Structure
Direct Report:
Vice President of Sales – Canada

Dotted-Line Report:
Vice President of Sales – U.S.

Direct Reports:
None initially

The Opportunity
As Head of Marketing, you’ll own the development of Weston Forest’s marketing foundation, including:

Brand positioning and messaging across markets, segments, and channels

Product hierarchy and portfolio marketing across lumber, packaging, and industrial wood products

Sales enablement tools such as product sheets, presentations, case studies, and pitch materials

Trade show and industry event strategy, from planning through execution

Digital and B2B social media presence grounded in authentic operational and customer stories

This role acts as a true extension of the sales team, balancing long-term brand building with near-term commercial impact.

What You’ll Be Responsible For
Defining and owning Weston Forest’s brand positioning and messaging framework

Translating complex product and operational detail into clear, customer-friendly narratives

Leading go-to-market efforts for new products, services, and capabilities

Ensuring brand consistency across collateral, digital channels, trade shows, and customer touchpoints

Capturing real content from facilities, yards, customers, and the field — not generic marketing language

Managing relationships with external brand, creative, and digital agencies

Collaborating closely with sales, operations, and supply chain to ensure marketing reflects reality

Who This Role Is For
You are a practical, B2B-oriented marketing leader who has experience marketing physical, industrial products, not just services or software.

You:

Have experience in building materials, manufacturing, or industrial environments

Are comfortable owning everything from strategy to execution

Enjoy building structure and clarity from the ground up

Act as a commercial partner to sales

Bring energy, curiosity, and a bias toward action

Experience & Tools
Bachelor’s degree in Marketing, Business, or related field

Proven B2B marketing experience within industrial products, manufacturing, or building materials

Strong background in brand, product marketing, and sales enablement

Experience working with external agencies

Comfortable with tools such as Salesforce Account Engagement (Pardot), Zoom Info, email marketing platforms, analytics tools, and Canva

Full-time, onsite role based in Brampton and/or operational facilities

Regular interaction with manufacturing, warehouse, and yard environments

Occasional travel to customer sites, facilities, trade shows, and industry events

Weston Forest – “You’ll Love Doing Business with Us”
Who We Are
Weston Forest is more than a distributor and remanufacturer of lumber products — we are a trusted partner committed to empowering your success. With roots as a family business dating back to 1953, we have grown into a dynamic, award-winning organization serving customers across North America. Our story is defined by trusted partnerships with industry leaders, national recognition as a top employer, and a deep passion for people, processes, and sustainable growth.

At Weston Forest, we specialize in lumber, panels, custom wood packaging, and specialty products, serving customers across North America and beyond. From construction and industrial applications to packaging and…