Senior Strategic Partnerships Marketing Manager

Join to apply for the Senior Strategic Partnerships Marketing Manager role at Stack Adapt

Join to apply for the Senior Strategic Partnerships Marketing Manager role at Stack Adapt

Stack Adapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered Stack Adapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose Stack Adapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

Stack Adapt is seeking a Senior Strategic Partnerships Marketing Manager to lead marketing strategy and execution in support of our Strategic Partnerships & Alliances (SP&A) team. This includes Alliances, Technology Integrations, Retail Media Networks (RMNs), and New Business initiatives. You’ll own end-to-end go-to-market (GTM) planning, campaign execution, and partner enablement across the full lifecycle—from awareness to activation and expansion.

This is a strategic, hands-on individual contributor role. It requires close collaboration with Partner Managers, Product, Sales, and Marketing stakeholders to bring new opportunities to life and build Stack Adapt’s reputation as a trusted partner in the martech and advertising ecosystem. We’re looking for someone who thrives in a fast-paced environment, excels at storytelling, strategic thinking and prioritization, and can balance execution with brand-building across paid, owned, and earned channels.

This role reports to the Director of Field Marketing and ABM.

Stack Adapt is a remote-first company, and we welcome applicants from Canada and the United States.



What you’ll be doing :

• Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems.
• Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery.
• Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact.
• Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing.
• Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing Stack Adapt’s brand across the partner ecosystem.
• Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels.
• Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels.
• Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth.
• Translate partner and client pain points into clear messaging that positions Stack Adapt as a go-to integration partner and competitive differentiator.
• Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth.

• 5–7+ years of experience in B2B marketing, with at least 3 years in partner marketing, strategic alliances, or channel marketing
• Proven success leading GTM marketing strategies in high-growth technology companies
• Strong understanding of the retail media, advertising, and marketing technology landscape
• Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation
• Strategic thinking with excellent storytelling, writing, and presentation skills
• Strong project management skills with the ability to…