Specialist, Brand Marketing - No Frills

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
The Brand Marketing Specialist - No Frills provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager, this role requires strong project and stakeholder management skills to support cross-functional campaign teams through close analysis of insights and trends, and responsible for the details in campaign delivery to ensure seamless execution.

Core Responsibilities:

Campaign Planning:
Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the CustomerCoE) and pulling in relevant past campaign data to advise standard processes
Campaign Execution - Creative:
Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
Campaign Execution - Deployment:
Coordinates integrated marketing campaign deployment, inclusive of in-store marketing, mass, and direct communications, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
Optimization, Innovation & Best Practices:
Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, participating in post-mortem discussions, and documenting findings
Campaign Metrics & Tracking:
Supports budget planning, development and monitoring/updating (including status reports);updates brand/project/KPI dashboards; contributes to research, analysis and reporting to inform campaign activity
Administration:
Ensure campaigns are delivered in full against the planned budget; responsible for submitting vendor invoices in a timely manner and overseeing campaigns through our project management tool
Outcomes & KPIs:
Delivering on day-to-day marketing activities, timeline management and plan execution
Accurate/up-to-date budget tracking and reporting
Successful execution of projects
Contribution to the achievement of campaign objectives
Key Skills & Capabilities:
Balancing delivery for multiple projects in a fast-paced environment
Brand communications, creative & media strategy (traditional and digital media)
Knowledge of general marketing strategy and business principles
Developing insights from data & analytics
Strong Project management and stakeholder relations skills

Experience:

2-3 years of experience

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas.

Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity…