Director of Media Strategy & Activation (Paid Media)

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Media Strategy & Activation (Paid Media) based in Canada.

This senior leadership role will own the development and execution of an integrated media strategy spanning both brand and performance marketing.
You will oversee the full media investment portfolio and make strategic decisions on channel mix, budget allocation, and growth priorities.
The role connects paid search, social, programmatic, display, video, mobile, and emerging media into a unified operating model.
You will partner closely with Marketing, Product Growth, Sales, and Data Science teams to connect media activity to measurable business outcomes.
A major focus will be strengthening internal capabilities while managing high-performing agency and specialist partnerships.
You will also help shape the responsible use of AI and automation across media planning, optimization, creative testing, and reporting.
This is an opportunity to lead a high-impact media organization within a flexible, distributed, and highly collaborative environment.