Lead Generation Marketing Specialist at Canon

Take on a dynamic role as a Lead Generation Marketing Specialist with Canon Canada, focusing on customer journey automation and lead generation. This hybrid position enhances your marketing skills in a data-driven environment.

We are in search of a Marketing Automation Specialist for an 18-month contract. If you have 1-3 years of experience in designing and executing lead-generation strategies, this role is perfect for you. You will use your expertise to optimize customer lifecycle workflows and leverage Canon's extensive marketing tech stack.

Key Responsibilities:

• Design and optimize landing pages for campaigns

• Build automated journeys to nurture leads

• Manage and segment CRM audiences for targeted outreach

• Work with Sales to align on pipeline goals

• Ensure adherence to marketing automation best practices

Requirements:

• 1-3 years in marketing automation or digital marketing

• Familiarity with tools like Salesforce or Adobe Marketo

• Strong understanding of conversion strategies

• Data-driven analytical skills

• Solid project management abilities

Make your mark on Canon Canada's marketing initiatives and help drive success through automation.
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