Manager, In-Store & Local Marketing

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Manager – In-Store & Local Marketing plays a critical role in bringing the No Frills brand to life across more than 300 stores and the communities they serve.

This role sits in the No Frills marketing team supporting in-store excellence and our No Frills Owners, translating brand and campaign strategies into clear, effective programs that can be successfully executed at store level.

You will support in-store marketing and local marketing initiatives while partnering closely with Store Operations, Promotions, Owners, Loblaw Agency, Loblaw Media and other internal and external partners. Success in this role requires strong executional excellence, attention to detail and the ability to manage multiple programs and stakeholders in a fast-paced retail environment.

• Lead the development and execution of in-store marketing and signage programs across the No Frills store network.
• Partner closely with national and regional Operations teams to ensure marketing programs are practical, clearly communicated and successfully executed in stores.
• Manage projects from briefing through creative development, approvals, production, distribution and store execution.
• Identify opportunities to simplify and improve in-store marketing processes and the Owner/store experience.

• Support local marketing programs for more than 300 No Frills stores, ensuring Owners have the tools, resources and guidance needed to effectively market within their communities.
• Support local initiatives including community events, sponsor ships, grand openings and other store-specific marketing opportunities.
• Act as a key Marketing partner for Owners and Operations teams, helping resolve marketing questions and executional challenges.

• Lead the execution of key brand campaigns and programs, ensuring activity aligns with annual brand objectives and campaign priorities.
• Partner with Loblaw Agency and other internal and external partners to manage creative development, reviews and approvals with multiple stakeholders.
• Support the execution and coordination of owned marketing channels, including in-store, flyer, email and SMS.
• Ensure consistency between national marketing campaigns and the customer experience at store level.

• Translate brand and portfolio objectives into clear campaign and program plans.
• Use customer, business and store insights, along with learnings from previous programs, to improve future execution.
• Partner with Marketing leaders to establish clear objectives and success measures for key initiatives.
• Manage program budgets, timelines and deliverables, identifying risks and resolving issues proactively.

• Collaborate with Marketing, Pricing/Promotions, Operations and agency partners to identify new ways to improve the in-store and local customer experience.
• Bring forward ideas that improve marketing effectiveness, simplify execution for…