Influencer Partnerships Manager

Position: Influencer Partnerships Manager - 12 Month Contract
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why This Role Is Important
Creators are increasingly one of the most powerful ways our brands can build relevance, trust and connection with Canadians.

We are looking for a  Manager, Influencer Partnerships  to help evolve how our brands identify, partner with and activate creators across the Loblaw enterprise.

Sitting within the Social team at Loblaw Agency, this role will lead influencer and creator programs from  strategy through execution and measurement , working closely with Brand, Social, Creative, Media and agency partners to build creator programs that are culturally relevant, social-first and designed to drive measurable impact.

This role is ideal for someone who understands that great influencer marketing is more than matching brands with creators. It requires a strong understanding of  culture, audiences, platforms, creative storytelling and performance  and the ability to turn those insights into partnerships people actually want to engage with.

What You’ll Do
Influencer & Creator Strategy

Lead the development of influencer and creator strategies across multiple Loblaw brands and business priorities.

Translate brand objectives, audience insights and cultural opportunities into clear creator strategies and activation plans.

Identify the right creator communities, niches, platforms and partnership models to help brands authentically participate in culture.

Bring forward emerging creator trends, talent and platform behaviours that can unlock new opportunities for our brands.

Challenge traditional influencer approaches and help identify opportunities to test new creator formats, partnerships and models.

Creator Discovery & Partnerships

Identify and evaluate creators based on audience fit, content quality, cultural relevance, brand alignment and performance.

Build and maintain a strong understanding of Canada's evolving creator landscape.

Develop relationships with creators, talent managers, agencies and platform partners.

Help build a more diverse and scalable creator ecosystem across the Loblaw enterprise.

Support the evolution of owned creator communities, including opportunities involving local creators, employees, experts and brand advocates.

Campaign Leadership & Execution

Manage influencer programs from brief through launch, optimization and wrap reporting.

Develop clear, inspiring creator briefs that balance brand requirements with creator freedom.

Partner with internal teams and external agencies on creator selection, contracting, content development, approvals and campaign delivery.

Ensure programs are delivered on time, on budget and aligned with brand, legal and platform requirements.

Maintain strong communication and accountability across multiple stakeholders and concurrent programs.

Creative & Cultural Excellence

Advocate for creator-first creative rather than simply adapting traditional advertising for influencer channels.

Partner with Social Strategy and Creative teams to identify ideas designed specifically for creator participation.

Stay deeply connected to social culture, emerging communities, trends and platform behaviours.

Identify…