Brand & Sales Leader; Team Lead

Position: Brand & Sales Leader (Team Lead)
Empower Wellness. Drive Success. Lead the Way.

At Healthy Planet, our Brand & Sales Leader champions both our customer experience and retail strategy—bridging the gap between product knowledge, team development, and operational execution. As a key leader on the sales floor, you’ll drive brand performance, lead and inspire team members, and ensure that every customer interaction reflects our mission of empowering healthier lifestyles.

As Brand & Sales Leader, you directly manage and mentor the Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams—empowering them to deliver exceptional customer experiences and exceed sales targets. You will also collaborate closely with other department heads to foster a seamless and inspiring store environment.

This is more than a front-line sales role—you are a coach, a mentor, and a brand strategist on the ground. You will support store leadership in shaping team performance, delivering educational excellence, and growing our customer base through authentic, informed, and purpose-driven interactions.

Disclaimer: The typical hiring range for this position is $22 to $22.50. Final compensation will be determined based on the selected candidate’s experience, skill set, internal equity, and organizational needs. This posting is for an existing vacancy.

Key Responsibilities
Sales Strategy & Brand Performance

Lead daily and weekly sales initiatives to meet and exceed targets through team motivation, tracking, and coaching

Champion brand storytelling, translating national brand messages into meaningful in-store experiences

Drive execution of promotions, loyalty campaigns, and sales tactics, ensuring alignment with store and company goals

Collaborate with Store Manager and department leads to analyze sales reports and identify actionable improvements

Monitor team KPIs such as sales growth, customer satisfaction, and training completion

Directly manage and mentor Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams

Deliver regular coaching in selling techniques, customer engagement, and brand knowledge

Lead small-group training and onboarding sessions, ensuring team members are confident and well-equipped

Promote a culture of accountability, collaboration, and wellness-driven service

Customer Experience & Engagement

Serve as a customer experience role model—delivering exceptional service, guidance, and product education

Build relationships with regular customers and use feedback to enhance service delivery

Guide team members in creating personalized wellness journeys for customers

Ensure that customer interactions at every touchpoint reflect Healthy Planet’s values and mission

Visual Merchandising & Store Presentation

Oversee merchandising standards in key sales-driving areas of the store, including endcaps, wellness sections, and seasonal features

Partner with Store Management and Marketing to implement engaging displays that inspire purchase

Ensure signage, pricing, and visual presentation align with current campaigns and product launches

Operations & Collaboration

Participate in planning and execution of in-store demos, wellness events, and brand activations

Support daily operations including opening/closing procedures, POS troubleshooting, and stock replenishment

Collaborate cross-functionally with other department leaders (Produce, Front End, etc.) to foster a cohesive store experience

Attend weekly leadership meetings and contribute to store strategy, reporting, and performance improvement

Training & Compliance

Completion of assigned training modules

Ongoing participation in workshops and brand education sessions to stay current on wellness trends and company…