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# Digital Campaign Specialist Adastra Corporation Full Time junior
CAPosted 17 days ago##
Job Description ### Overview We are seeking a highly skilled Digital Campaign Specialist to join our marketing team. This individual will take ownership of our digital marketing and campaigns for North America, with a focus on Hub Spot, email marketing, and digital advertising. The ideal candidate is both strategic and hands-on, capable of designing, executing, and optimizing campaigns that drive engagement, lead generation, and pipeline growth across North America.
Primary
Location:
Across Canada or USAWork Model:
Remote
Employment Type:
Permanent Full-Time Vacancy Status:
Backfill Compensation Range: $60,000 - $80,000### RESPONSIBILITIES
* Hub Spot Support
* Design and manage workflows, automation, and campaign reporting
* Ensure data integrity, segmentation, and lead lifecycle management within Hub Spot
* Training and support for the rest of the marketing team on Hub Spot workflows, emails, and campaigns
* Email & Workflow Marketing
* Develop and execute targeted email campaigns, newsletters, and nurture sequences
* Create event workflows, including pre-event promotions, registration nurture, and post-event follow-up
* A/B test subject lines, content, and CTAs to optimize performance
* Campaign Development & Execution
* Manage digital campaign tools to create and launch digital ads (search, display, social, etc.) across North America
* Collaborate with internal teams to design compelling ad creatives, messaging, and landing pages
* Monitor campaign KPIs and adjust targeting, messaging, and budgets to maximize ROI
* Analytics & Reporting
* Track, analyze, and report on campaign performance and impact on pipeline
* Provide insights and recommendations for continuous improvement
QUALIFICATIONS, SKILLS & EXPERIENCE
* Native or fully fluent bilingual proficiency in French and English, with exceptional written and spoken French communication skills required
* Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
* 3–5 years of experience in digital marketing with hands-on Hub Spot expertise (workflows, email automation, reporting)
* Experience with Account Based Marketing (ABM/ABP) usage in Hub Spot
* Proven experience creating and executing email campaigns, newsletters, and nurture workflows
* Experience managing digital ads campaigns (Google Ads, Linked In Campaign Manager, or equivalent)
* Strong analytical skills with the ability to translate data into actionable insights
* Excellent communication and project management skills
* Knowledge of B2B marketing best practices, particularly for North America markets, preferred
ABOUT ADASTRAAdastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and h over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.
Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact.
Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia.### WHAT WE OFFER
* Opportunity for advancement and career progression
* Competitive compensation package
* Comprehensive benefits plan
* Successful referral program
* The opportunity to work with one of Canada’s 50 Best Managed Companies
* Satisfaction of working for a reputable company
* A flexible, dynamic, and diverse workplace
EQUAL OPPORTUNITY EMPLOYER In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all…
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