Senior Portfolio Marketing Manager; GTM Strategy

Portfolio Marketing Manager at US Claro

Company Overview

The portfolio marketing leader is responsible for developing the organization's go-to-market strategy and overseeing its execution across the complete range of offerings, including products, services, and solutions. This role is essential for identifying and understanding buyer needs, which are integrated into the core operations of the business to uncover growth opportunities and enhance overall go-to-market performance.

The portfolio marketing leader reports directly to the Marketing Director and collaborates closely with product marketing managers, who will transition to become industry marketers. Additionally, this role involves mentoring and guiding team members while focusing on the growth of the overall Portfolio and Industry Marketing practice.

• Create a portfolio hierarchy that aligns with market and buyer needs and supports the business strategy.
• Develop a go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, crafting effective messaging, and planning campaign strategy.
• Translate the company’s business objectives, market opportunities, and portfolio of offerings into a formal, cohesive go-to-market strategy.
• Partner with leaders across the business (e.g., sales, product, marketing, and customer success) to design an aligned set of strategies, tactics, and resources that achieve corporate objectives.
• Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions, or services).
• Understand buyer and customer needs, market trends, and the competitive landscape.
• Create a revenue enablement plan and oversee marketing contributions to drive the adoption of the portfolio in buyer- and customer-facing roles.
• Oversee launch planning for new offerings — including an enterprise-wide process and template — that incorporates products, solutions, and services where applicable.
• Provide leadership, direction, and mentoring to guide the product marketing / vertical marketing staff in their day-to-day activities.
• Formalize processes, measurement tools, and reporting structure to support the portfolio marketing team’s goals.
• Conduct routine assessments of the organization’s go-to-market processes and address performance gaps.
• Serve as our brand ambassador and portfolio voice at events by speaking at our events.
• This job does not supervise exempt or non-exempt employees.

• Bachelor’s degree in marketing, business, or a related field required.
• Master's Degree MBA Required.
• 7-9 years in the B2B marketing space, with a minimum of five years in management roles, motivating and leading teams. Global experience with diverse and distributed teams is a plus.
• 4-6 years of advanced experience with product line or business unit management strongly preferred.
• 4-6 years of demonstrated success influencing C-level executives and cross-functional leaders.
• 4-6 years of strong background in business analytics and ability to show impact on revenue growth.
• 4-6 years of demonstrated skills in messaging and positioning offerings.
• 4-6 years of experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation.
• 4-6 years of analytical ability to translate quantitative data into insights and actionable recommendations.
• Proficient in English;
  Spanish is a plus.
• Certified Product Marketing Manager (CPMM)-AIPMM Preferred.

Language

Skills:

English. Spanish is a plus.

• Professional development
• A culture that celebrates success and diversity
• Medical, Dental, Vision
• 16 Holidays, 15 days PTO, 7 sick days
• 401k with a match and tuition reimbursement

The base salary range for this position at the time of this posting is indicated above. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Claro Enterprise Solutions, Inc. is an Equal Employment Opportunity (EEO) employer.

USD $ - USD $ /Yr.

• Mid-Senior level

• Full-time

• Product Management and Marketing
• IT Services and IT Consulting