Veterans Events Manager

Position Overview

The Veterans Events Manager serves as the central point of contact for Veteran-focused events, initiatives, and community engagement efforts within the CVB. Objectives for this role include increasing visitation from Veterans, their families, and their supporters by planning and executing meaningful events, managing Veteran-related committees and task forces, supporting military group sales efforts, collaborating on Veteran specific marketing efforts, and fostering strong relationships with Veteran organizations, stakeholders, and community partners.

Working closely with the City of Branson, this position is designed to ensure that all Veteran-centered initiatives align with our organizations’ shared mission while delivering exceptional experiences for Veterans, their families, and visiting military groups. The ideal candidate combines strategic planning, unparalleled organizational skills, enthusiastic and professional communication, and a passion for serving the Veteran community.

This role also emphasizes collaboration and connection, serving as a bridge between departments, partners, and community groups to ensure seamless communication, effective resource sharing, and alignment of goals. Networking is a critical element of this position, with the Veterans Event Manager expected to cultivate relationships not only locally but also at the state and regional levels, continually expanding their influence and connections.

They should actively seek opportunities to engage with national influencers and key figures, building partnerships that elevate Branson’s profile on a broader scale. Ultimately, this role carries the meaningful mission of positioning Branson as the most hospitable and patriotic destination in the United States, creating a lasting impact on every visitor who experiences its dedication to honoring Veterans and their families.

There are four areas where this candidate will have key responsibilities:
Community Engagement & Networking, Sales, Marketing, Events, and Reporting. Each is equally important, the candidate who succeeds in this role treats each element with equal respect and diligence.

• Champion Branson’s identity as hospitable and patriotic, ensuring every event, interaction, and initiative reflects this mission and leaves a lasting impression on visitors.
• Advocate for Veteran-friendly events and activities across the community, encouraging businesses, partners, and stakeholders to adopt practices that prioritize and honor Veterans and active duty military.
• Serve as a spokesperson for Veteran-related events and efforts, representing Branson with professionalism, passion, and authenticity in public appearances, presentations, and media engagements.
• Build and maintain strong relationships with Veteran organizations, military groups, and community partners, fostering trust, collaboration, and long‑term partnerships.
• Serve as the primary liaison for Veteran-related committees and task forces, ensuring seamless communication, productive meetings, and consistent follow‑through on action items.
• Actively engage with national influencers, key stakeholders, and industry leaders to elevate Branson’s profile and create opportunities for meaningful partnerships.
• The creation, promotion, and sale of Veteran Events Sponsor ships. You will be responsible for selling sponsor ships for our flagship event, Rally Point Branson, held in June 2026.
• Support military group sales efforts and event bookings by collaborating closely with the SMERF Market Sales Manager to attract Veteran groups, military reunions, and conferences to Branson.
• Cross‑train with the SMERF Market Sales Manager to ensure seamless coverage during absences or vacations and maintain continuity in military sales efforts.
• Develop a deep understanding of military reunions, including those for WW2, Korea, Vietnam, and other groups, to address their unique needs and preferences for accommodations, dining, and attractions.
• Strategically grow and develop opportunities for younger Veterans, particularly those from the Global War on Terror, who have shown different patterns…