Purchasing Specialist- Southeast Asia Market

Brea, United States | Posted on 09/12/2026

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. We connect customers with authentic food, beauty, home, and wellness experiences through our e-commerce platform and mobile apps.

POSITION SUMMARY

The Purchasing Specialist will be responsible for sourcing, purchasing, and managing product categories within the Southeast Asia market. This role will identify new products and brands, develop and manage vendor relationships, negotiate pricing and purchasing terms, manage purchase orders, and help develop product assortment strategies for Yami’s U.S. e-commerce customers.

The ideal candidate has previous experience in retail buying, merchandising, purchasing, category management, sourcing, or vendor management, preferably involving Southeast Asian consumer goods.

Strong English communication skills are required.

JOB RESPONSIBILITIES

Sourcing & Purchasing

Source and identify new products, brands, suppliers, and business opportunities from Southeast Asian markets.

Research trending Southeast Asian products that may appeal to consumers in the U.S. market.

Develop and maintain relationships with domestic and international vendors, distributors, brands, and suppliers.

Negotiate product costs, payment terms, lead times, minimum order quantities, and other commercial terms.

Generate purchase orders, follow up on PO status, and coordinate with vendors to ensure timely delivery.

Maintain and optimize existing product lines while continuously identifying opportunities to expand the assortment.

Evaluate potential products based on customer demand, pricing, quality, availability, market trends, competition, and business potential.

Category Strategy & Market Analysis

Develop and execute purchasing and category strategies for assigned Southeast Asian product categories.

Monitor Southeast Asian retail, food, consumer, and e-commerce trends to identify emerging brands and products.

Analyze sales performance, customer buying behavior, pricing, inventory levels, inventory turnover, and margins.

Use data and market insights to optimize product assortment, purchasing quantities, pricing, and inventory.

Identify opportunities to grow sales, GMV, customer engagement, and category profitability.

Understand the preferences of U.S. consumers purchasing Asian products and translate those insights into sourcing and assortment decisions.

Build and maintain strong relationships with vendors, suppliers, distributors, and brand partners.

Monitor vendor performance including pricing, fill rate, lead time, product availability, and delivery performance.

Work with vendors to resolve purchasing, pricing, supply, and product-related issues.

Maintain confidence and professionalism during price negotiations, tight deadlines, and changing business requirements.

Cross-Functional Collaboration

Partner with Marketing, Operations, Inventory, Finance, and other internal teams on product launches, promotions, pricing, inventory planning, and category initiatives.

Support promotional planning, markdowns, marketing activities, and other initiatives designed to increase product visibility and sales.

Share market insights, product trends, competitor information, and sourcing opportunities with internal teams.

Perform other related duties and projects as assigned.

QUALIFICATIONS

1+ years of experience in retail buying, purchasing, merchandising, sourcing, category management, vendor management, or a related field.

Experience working with Southeast Asian products, or Asian retail is highly preferred.

Strong knowledge of or interest in SEA consumer products, brands, food, snacks, beverages, or other trending products.

Understanding of Southeast Asian consumer trends and the U.S. Asian consumer market is a strong plus.

Strong negotiation, vendor management, and relationship-building skills.

Strong analytical skills with the ability to use sales, inventory, pricing, and market data to support purchasing decisions.

Strong organizational skills and attention to detail.

Ability to work in a fast-paced e-commerce environment and manage multiple projects and priorities.

Strong written and verbal communication skills in English are required.

Thai / Vietnamese language proficiency is preferred but not required.

Self-motivated, adaptable, and comfortable identifying new opportunities and taking ownership of…