Sr Director, Growth Marketing
Job in
Brea, Orange County, California, 92631, USA
Listed on 2025-12-24
Listing for:
SalaryGuide
Full Time
position Listed on 2025-12-24
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager, Digital Marketing, Ecommerce, Marketing Strategy
Job Description & How to Apply Below
Responsibilities
- Growth, E-commerce and integrated marketing strategy:
Develop and implement a comprehensive e-commerce strategy to drive sales, optimize awareness, consideration and conversion - Team and agency leadership:
Lead a team of 3+ marketers and agency partners - Shopper Marketing & Retail Media:
Lead Shopper Marketing and Retail Media strategy and implementation - Marketing Activation, Sampling and Partnerships:
Drive Marketing activation, Sampling and Partnership efforts to drive trial and awareness for the portfolio of brands - Marketplace Management:
Oversee and optimize our presence on Amazon, , , Tiktok Shop, Instacart and other platforms ensuring best in‑class content, promotions, and advertising effectiveness. - Performance Marketing:
Execute and analyze performance marketing campaigns (Amazon Ads, Google Shopping, paid social, etc.) to enhance traffic, conversion, and retention. - Website Channel Optimization:
Work with cross‑functional teams to enhance our website (shopify), improving UX/UI, to drive engagement and brand story‑telling - Data Analytics & Reporting:
Track, analyze, and report on key KPIs such as CAC, ROAS, LTV, conversion rates, and sales performance across all e‑commerce channels, making data‑backed recommendations.
- 10 years of experience in e‑commerce, performance marketing and integrated marketing campaigns
- 3‑years experience with Shopper Marketing and retail media
- Experience in a combination of established CPG and start‑up/ entrepreneurial environments
- Experience in CPG Food preferred
- Experience managing a team of at least 3
- Proven experience leading an integrated agency team
- Proven expertise in e‑commerce and Amazon‑specific sales channels
- Deep understanding of digital marketing channels, tools, and strategies—particularly performance marketing on platforms like Tik Tok, Meta, Amazon, and others, including hand‑on experience
- annual incentive bonus
- medical/dental/vision insurance
- life insurance
- PTO/FTO
- 401(k) plan with company match
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×