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Director, Sales; B2B

Job in Brea, Orange County, California, 92631, USA
Listing for: SAMYANG AMERICA INC
Full Time position
Listed on 2026-01-12
Job specializations:
  • Sales
    Business Development, B2B Sales, Sales Manager
  • Business
    Business Development
Job Description & How to Apply Below
Position: Director, Sales (B2B)

To provide strategic leadership and ownership of key customers in the Food service and B2B channel. Set goals and objectives within our food service and B2B channel business and to grow our share faster than the category and our competitors. Always creating and sustaining client satisfaction by assisting in the development of business plans and owning Samyang America’s execution strategies within the key club customers including Sysco, US Food service, PFG, and E-Commerce.

Utilizing the cross-functional support of finance, marketing, logistics, and sales support, the director role will own the P&L for the channel and deliver results based on our annual plan.

Responsibilities
  • Develop relationships vertically and horizontally with our key food service customers, both regionally and within their corporate office.
  • Manage key metrics within the B2B channel.
  • Present targeted strategic plans to build new item distribution and effective and efficient brand promotion strategies.
  • Develop and execute the go-to-market strategic plan for the channel.
  • Accountable for the execution of strategic plans for all brands and categories (frozen, dry grocery, sauce, snacks, and ethnic). Training key stakeholders and selling team with the distributor network.
  • Manage to plan the top‑line sales, share, distribution, promotion, pricing, merchandising, demand planning, financial management and bottom‑line profitability.
  • Engaging in proactive, ongoing communications to provide status, opportunities, manage expectations, and needs associated with the achievement of Samyang America’s Business plan.
  • Owns the communication and transfer of knowledge of channel goals and objectives, and insights to drive understanding across relevant Samyang America cross‑functional teams, understanding the importance of being the “channel expert.”
  • Review and evaluate weekly reporting tools including business planning, communication, and execution framework to drive consistency and efficiency internally, as well as visibility and intelligence to the leadership team and across positions internally.
  • Assist administrative support, FPA, logistics, marketing, and others in the development of targeted strategic channel plans to build effective and efficient brand promotion strategies and strengthen brand activation based on channel consumer and brand knowledge.
  • Provides feedback and guidance of each associate within the food service and B2B team and provides leadership and assistance to the team to ensure the company meets and exceeds our sales goals.
  • + Other duties as assigned.
Qualifications
  • Education/

    Experience:

    Bachelor’s degree preferred or a minimum of 10‑years experience in the CPG industry preferred; 7+ years of food service sales experience; 3+ years of personnel management. PC knowledge and skills in word, excel, email and PowerPoint;
    Communication skills, including listening, presentations, written and verbal skills;
    Insights‑based, consultative selling and negotiation skills;
    Intermediate Microsoft Office skills including Excel with pivot tables, Word, Outlook, PowerPoint, SAP, Salesforce, CRM, and Syndicated data (IRI, Nielson, Circana, distributor depletion reports).
  • Other Functions: FMCG Channel knowledge, respect with/ by the retailers and industry stakeholders;
    Understanding of our client’s strategy;
    Clear understanding of client expectations;
    Understanding/ communicating insights;
    Persuasive selling;
    Professionalism.
  • Knowledge, Skills and Abilities:

    Communication skills, including listening, presentations, written and verbal skills;
    Insights‑based, consultative selling and negotiation skills; advanced category management knowledge, including but not limited to the “4 Ps”;
    Business acumen and intelligence, including market and industry trends;
    Good organizational and time management skills;
    Customer service orientation;
    Ongoing professionalism and ability to handle pressure.
  • Certificates, Licenses, Registrations: A valid driver’s license.
  • Supervisory Responsibility: 3‑5 people team. Training all key stakeholders and representatives.
  • Travel Requirements:
    Ability to travel within the US for customer, client or company meetings on an as needed basis.
  • Physical…
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