Marketing Coordinator

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Position Summary: The purpose of this position is to assist in creating cohesive collateral and campaigns to promote AMT products across digital (social, email, online) and traditional channels.

• Develop comprehensive marketing strategies to drive product awareness and adoption.
• Participate in planning and executing product launches and promotional activities.
• Review, pack, and ship marketing promotional orders.
• Create and implement engaging content for various channels, with an emphasis on digital marketing, content creation, and blogs.
• Create and maintain the company’s social media and social media calendar – posting and managing all content/channels, including responding to private messages and comments.
• Track and analyze the performance of marketing campaigns.
• Ensure all written communications are within brand tone and free of spelling or grammatical errors.
• Manage company website, including SEO, adding new products and blogs, and updating information.
• Assist with internal stakeholders and external vendors/agencies as needed.
• Handle all marketing administrative duties, such as business card orders, address changes, and sales onboarding kits.
• Any other responsibilities as assigned.

Education: Bachelor’s degree (B.A.) in marketing, business, communications, or related field from a four-year college or university.

• 1-3 years marketing experience.
• Must have professional portfolio of previous work.
• Thorough understanding of marketing and software such as Canva, social media automation tools, and Adobe suite.
• Demonstrable experience leading SEO/SEM.
• Solid understanding of marketing analytics tools (e.g., Google Analytics, SEMRush).
• Proven experience working in digital marketing and content creation.
• Must be extremely organized with attention to detail.
• Excellent listening and communication skills.
• Business acumen.

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, and volume. Ability to apply concepts of basic algebra and geometry. Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Maintains a valid Driver’s License.

Mental:
Must be able to effectively communicate with others; complete and understand complex analysis of numbers; read, analyze and interpret written materials; develop team to meet and exceed company standards; ensure compliance with company policies; respond appropriately to feedback to make improvements; maintain positive working relationships; troubleshoot and solve problems.

Physical:
Must be able to communicate for hours at a time, use computer equipment. Moderate noise level and limited exposure to physical risk.

Knowledge of modern marketing strategies, business communication, office procedures and methods. Skill to use a personal computer and various software packages such as Microsoft Office Suite. Ability to establish priorities, work independently with minimal supervision, and facilitate teamwork.

Telephones,…