Product Manager Benelux

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Breda, NL, 4822 NH Brussels, BE, 1090

BIC

Hybrid

Description:

JoinBIC World, acommunity of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Product Manager is responsible for translating brand strategy into customer- and channel-specific activation plans, delivering profitable and sustainable growth through optimized promotional ROI and flawless in-store execution.

The role bridges strategic planning and operational execution, ensuring strong portfolio performance, successful innovation launches, and effective trade marketing activation across channels.

The Product Manager owns the full product lifecycle and acts as a key business partner to Sales, Commercial Excellence, Category Management and European Marketing teams.

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing)
• Define and execute the innovation roadmap with Sales and European Marketing
• Build innovation business cases and launch plans (local 6P’s strategy, distribution, RTM, pricing, promotion)

• Translate brand strategy into trade and marketing plans by channel and customer
• Lead advertising and media strategy, including PR and influence
• Define trade marketing strategies with clear KPIs and ROI tracking
• Support Key Account Managers and category manager with selling stories and promotional recommendations

• Ensure range efficiency and profitability
• Manage pricing architecture and range updates

• Manage the yearly marketing budget
• Ensure daily financial follow-up (POs, invoices, suppliers)
• Identify and evaluate investment and project opportunities

• Analyze market performance by channel and segment (sell-in, sell-out, market share)
• Monitor competition and identify growth opportunities
• Track marketing, media and innovation performance and adjust plans accordingly

• Lead end-to-end execution of marketing and activation plans
• Ensure high-quality deployment across media, PR, in-store and innovation launches
• Drive trade marketing execution and KPI follow-up
• Ensure strong internal alignment through clear communication

• Participate in key customer meetings with Sales
• Present innovation plans, market insights and growth opportunities

• Monitor sell-in, sell-out, market share and promotional ROI
• Analyze market and competitive data by channel
• Manage range changes, pricing updates and rationalization processes
• Coordinate innovation launch execution and follow-up
• Build, deploy and track marketing and trade activation plans
• Collaborate closely with external agencies (Design, creatives, media, ...) as well as with internal stakeholders (Sales, Global, ...)
• Support Sales with customer presentations and selling stories
• Manage budgets, POs and invoice follow-up
• Align with Demand Planning on forecasts and availability
• Track media and activation performance and recommend optimizations
• Ensure cross-functional alignment and communication

• Master’s degree in Business, Commercial, Marketing or a related field
• Minimum 2 to 4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.)

• Strong strategic and operational marketing skills
• Proactive, positive and impact-driven mindset
• Strong ownership, result-oriented and able to move projects forward
• Excellent analytical and communication skills
• Collaborative and effective in cross-functional teams
• Hands-on, entrepreneurial and adaptable to new trends