Soda Stream: Brand manager - consumables Benelux

We are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.

We are looking for an Associate Brand Lead - Consumables Benelux (Belgium, Netherlands, Luxembourg) to own the end-to-end management of the Consumables categories across the Benelux markets, including CO2, Flavors and Bottles. This role combines category ownership, commercial partnership and campaign execution - helping drive category growth, repeat purchase, customer engagement and long-term customer lifetime value (CLTV) across the Soda Stream ecosystem.

Working closely with the Benelux Brand Lead, this role will lead local go-to-market planning and execution for consumables initiatives, while also supporting broader market campaigns and priorities. As part of a lean and agile regional structure, this role offers broad exposure across brand, ecommerce, media, advocacy and commercial functions, with opportunity to lead campaigns, shape local execution and build end-to-end brand management experience.

• Own the day-to-day management and performance of the Benelux Consumables categories (CO2, Flavors and Bottles)
• Support development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teams
• Monitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase
• Partner with Analytics & Insights teams to help identify opportunities related to customer engagement, retention and category penetration
• Feed into global innovation development processes, representing local market needs and opportunities for consumables categories
• Lead local go-to-market planning and execution for consumables innovation launches and initiatives

• Develop and manage local campaign and activation plans across Consumables categories in alignment with broader Benelux marketing priorities
• Brief and manage agencies and cross-functional teams where required across consumables initiatives and campaigns
• Support development of campaign messaging, creative direction and local market execution across channels
• Coordinate localisation, translations and market adaptation of campaign, PR and launch communications across the Benelux
• Lead selected seasonal, tactical or category-specific campaigns where appropriate, with support from the Benelux Brand Lead
• Review and approve local creative, copy and marketing materials across consumables initiatives

• Partner closely with Commercial, DX, Growth, Advocacy and Ecommerce teams to ensure strong alignment across plans and priorities
• Support integration of consumables priorities across ecommerce, lifecycle and customer engagement initiatives
• Collaborate with Media and Growth teams to ensure campaigns are supported with appropriate media and activation plans
• Help connect brand activity with broader customer and commercial objectives across the market
• Support ongoing tracking, reporting and post-campaign analysis across consumables initiatives
• Contribute to broader Benelux marketing planning and business priorities as part of the wider Brand team
• Partner closely with DX teams to support integration of consumables priorities across retailer activations, shopper campaigns and key commercial moments

• 5+ years' experience in brand, marketing or category roles within…