Senior Commercial Planning Manager

Job Title:

Senior Commercial Planning Manager Job Grade: RL3 (Lead)

Reports to:

Head of Commercial Planning

Location:

Vantage Department:
Partnerships Sub‑department:
Commercial Planning Salary: £55,000

The Club Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day. We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC. We play in a new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

At an exciting time of commercial growth at Brentford Football Club, we are looking for a Senior Commercial Planning Manager to help deliver and shape the commercial strategy across partnerships. This includes delivering the agreed work streams that contribute to enhancing the Club’s commercial reputation, maximising commercial value, and helping support the increase in commercial income across partnership sales and servicing.

• Manage the partnership sales lead generation plan with market insights, pipeline development, external platforms, and management through Salesforce
• Lead the assessment, valuation, financial modelling, due diligence, and approvals process for new commercial partnerships and revenue initiatives
• Support the ongoing refinement and implementation of new commercial partnerships models working closely with the Commercial Director, Partnerships Director and the Head of Commercial Planning
• Manage and coordinate revenue tracking and reporting across Partnerships, including liaising with Finance, Head of Partnership Servicing, and other supporting departments
• Support the Head of Commercial Planning, and working closely with Insights and Strategy and Partnerships Servicing teams, to implement and continually evolve the Club’s Evaluation Framework with Partners
• Support the Partnerships Director and Head of Commercial Planning with Partnerships Strategy development, annual department objective setting, and tracking of objectives and deliverables across all commercial teams
• Manage the Partnerships Strategy and project management across Partnership Sales, Partnership Services and other identified commercial projects
• Coordinate and support the Commercial Director, Head of Commercial Planning, and the Partnership teams with budget planning and revenue forecasting
• Collaborate with the Partnership Sales and Servicing teams to develop new and innovative partnership inventory across all identified agreed departments and external stakeholders, including the Brentford FC Sports Community Trust
• Support renewal and sales negotiations processes
• Lead and support other commercial planning, project management, business case, and strategy functions as required by the business and wider commercial departments
• Identify, summarise, and propose additional commercial growth initiatives that align with the Club’s business and growth plans
• Ideation and deck presentation support for Partnerships Sales and renewal proposals

Degree or equivalent knowledge experience

Significant knowledge and understanding of commercial football, sports and entertainment landscape as well as prospect and partner challenges - a strong understanding of their consumer,…