Media Measurement Lead

As Media Measurement Lead, you will be Sky’s senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting.

You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed, ensuring different evidence sources are interpreted consistently and used for the right decisions.

A core part of the role is designing and delivering robust strategic geo-tests and other incrementality experiments that provide credible evidence on what drives growth. You will lead the technical design of these tests end-to-end, from feasibility, market selection, power and KPI definition through to evaluation, interpretation and recommendation.

Reporting into the Head of Media Effectiveness, you will work closely with Econometrics, Digital Marketing, Media Planning, Media Strategy, Test & Learn and Publicis to connect measurement approaches into one practical framework for investment decision-making. This is a highly technical leadership role: the successful candidate will combine advanced statistical thinking, hands-on data capability and strong commercial judgement to protect the integrity of evidence while enabling confident media investment decisions.

What you’ll do

• Own Sky's end-to-end media measurement framework, defining KPI standards, methodological principles, evidential standards and the measurement approaches used to evaluate media investment across ATL and digital.
• Act as Sky's senior technical measurement authority, providing expert guidance on measurement design, KPI selection, campaign evaluation and interpretation of results.
• Lead the design and delivery of robust incrementality testing programmes, including strategic geo-tests and matched market experiments, ensuring outputs are statistically sound, commercially relevant and decision-ready.
• Support the evolution of Sky's digital measurement approach, working with Digital Marketing teams to ensure platform, attribution and incrementality signals are used appropriately and consistently to optimise campaigns and evaluate outcomes.
• Create a unified approach to interpreting evidence, integrating econometrics, testing, digital measurement, platform lift studies and campaign reporting into a coherent measurement framework.
• Build and develop market-leading measurement capability, leading a team of technical specialists and embedding measurement best practice across Media, Digital, Econometrics and agency partners.

Essential Criteria

• Deep expertise in experimental design, causal measurement and statistical analysis, with experience designing and evaluating large-scale media tests (including feasibility, power analysis, KPI definition and confidence assessment), ideally including geo-testing or matched market experiments.
• Strong understanding of media measurement across ATL and digital, including the strengths, limitations and appropriate application of econometrics, testing, attribution, platform measurement and campaign reporting.
• Proven experience developing measurement frameworks, standards or methodologies, with the ability to define consistent approaches to evaluating media effectiveness across multiple channels and evidence sources.
• Strong technical capability, including managing complex SQL queries across multiple data sources and using Python (or equivalent) to analyse, automate and interpret measurement outputs.
• Proven ability to translate complex measurement, testing and modelling outputs into clear, commercially actionable recommendations, with confidence influencing senior stakeholders and challenging interpretation where appropriate.
• Experience leading and developing analysts or technical specialists, building capability in measurement, statistical thinking and evidence-based decision-making.

Desirable skills and experience

• Experience working with econometric modelling / MMM outputs and integrating experimental findings into broader effectiveness frameworks.
• Experience designing measurement approaches for digital marketing, including attribution, platform…