Media Effectiveness Lead

As Media Effectiveness Lead, you will sit at the center of how Sky makes its media investment decisions, balancing insight and strategic thinking to shape where and how we invest.

Reporting into the Head of Media Effectiveness, you will act as the central coordination point for media investment decisions, bringing together inputs from across econometrics, testing, digital performance, media planning, marketing strategy and agency partners into a single, coherent view.

You will be responsible for translating complex, and often conflicting, evidence into clear, commercially grounded recommendations - balancing data, context and real-world constraints to drive better decisions.

Within the newly established Media Effectiveness team, this role is critical in improving the speed, clarity and confidence of media decision-making across Sky, ensuring that learning is consistently applied to where and how we invest.

• Act as the central coordination point for media investment decisions, owning annual, quarterly and in-year planning by integrating all relevant inputs into a single, coherent view and developing clear, commercially grounded recommendations
• Balance insight with strategic thinking, combining data-driven inputs with commercial judgement to define clear investment choices, trade-offs and priorities
• Drive the transformation of Media Effectiveness processes and operating model, embedding a more integrated, collaborative approach across Marketing, Media Planning, Marketing Strategy, Measurement, Econometrics, Digital and Publicis
• Own the annual and quarterly cross-portfolio budget allocation process, bringing together inputs such as econometric optimisation, digital performance opportunities, test & learn outcomes, strategic priorities and media planning & investment considerations to form a single recommendation on budget allocation and investment decisions
• Turn Media Effectiveness outputs into clear, actionable guidance for Media and Marketing Strategy teams, ensuring insight consistently informs campaign design and planning
• Own the executive narrative and application of learning, translating complex inputs into decision-ready outputs, driving alignment across Marketing, Planning and Publicis and embedding learning into planning, optimisation and longer-term strategy

• Strong experience in media strategy, planning or effectiveness roles, with a clear understanding of how different evidence sources (e.g. econometrics, testing, digital performance) inform investment decisions
• Proven ability to synthesise multiple inputs into clear, commercially grounded recommendations, balancing evidence, risk and real-world constraints
• Experience influencing senior stakeholders and facilitating alignment across complex, cross-functional environments
• Proven ability to drive change and improve ways of working, embedding more integrated and effective processes across teams
• Strong communication skills, with the ability to distil complex topics into clear, decision-ready narratives
• Proven experience leading and developing teams, with the ability to build an ambitious, high-performing and inclusive culture

• Experience working with econometric modelling, experimentation or advanced measurement frameworks, and understanding how different methodologies complement each other
• Experience operating within or alongside media strategy, transformation or effectiveness functions
• Strong understanding of media investment planning cycles (weekly trading, quarterly planning, annual budgeting)
• Experience working with media agencies and large-scale marketing operations, including translating decisions into activation

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