Senior Campaign Developer; ESP Migration and Modernization

Position: Senior Campaign Developer (ESP Migration and Modernization)

Senior Campaign Developer (ESP Migration and Modernization)

Our client, a retail chain of home improvement and agriculture stores, is seeking a senior campaign developer for a 6+ month contract‑to‑hire position in Brentwood, TN. This role is hybrid, onsite 4 days a week.

Base pay range

$55.00/hr – $68.00/hr

Day to Day

Seeking a Senior ESP Migration & Campaign Developer to support the migration of enterprise‑scale owned‑channel programs from Adobe Campaign Classic (ACC) to Zeta, and to help scale automation, journeys, and personalization post‑migration.

This role will initially focus on campaign and journey parity during migration and will evolve into a core automation and orchestration role responsible for expanding triggered messaging, improving operational efficiency, and enabling personalized, omni‑channel customer experiences.

The role will own campaign, journey, and personalization parity across platforms and serve as the primary implementation lead during migration.

The ideal candidate has hands‑on experience migrating between ESPs, deep understanding of ACC workflows and data schemas, and strong practical knowledge of Zeta’s orchestration and identity model.

Migration & Platform Transition (Primary – Near Term)

• Rebuild email, SMS, and push campaigns from ACC into Zeta
• Translate complex ACC workflows into scalable Zeta campaigns/journeys (not blind 1:1 migrations)
• Support phased migration, parallel runs, QC checks of data/content/counts and cutover execution
• Ensure send eligibility, suppression, and governance rules are preserved
• Partner with internal stakeholders on migration sequencing and readiness

Movable Ink Ownership (Primary)

• Own Movable Ink implementation across migrated campaigns
• Rebuild MI‑enabled templates and validate parameter passing in Zeta
• QA dynamic content logic, fallbacks, and rendering across clients
• Troubleshoot MI‑related issues during parallel runs and peak sends
• Coordinate with Movable Ink support during migration and stabilization

Automation & Journey Expansion (Phase
2)

• Design and build new automated triggers and journeys, including:
• Abandoned Browse/ Cart/ Price‑drop
• Back‑in‑stock and replenishment
• Post‑purchase and lifecycle journeys
• Loyalty and Neighbor Club experiences
• Optimize journey timing, channel selection, and frequency logic
• Replace manual or ad‑hoc sends with scalable automation where appropriate
• Implement coordinated Email, SMS, and push journeys
• Build channel fallback and preference‑based routing logic
• Support consistent messaging across owned channels

Operational Enablement & Efficiency

• Standardize templates, snippets, and journey patterns
• Improve campaign build speed and reduce rework through reusable components
• Support campaign QA, and peak time readiness
• Ensure deliverability best practices are carried over from the legacy system
• Train campaign managers on Zeta best practices and automation patterns

Must Haves

• 5‑7+ years of enterprise ESP/​Campaign Development experience
• Prior experience with campaign migrations and modernizations
• Deep hands‑on Adobe Campaign Classic experience:
• • Workflow design and enrichment
• • SQL usage within ACC
• • Journey orchestration
• • Triggered and batch messaging
• • Identity and suppression handling
• Movable Ink (Required)
• Hands‑on experience implementing Movable Ink with enterprise ESPs
• Experience migrating MI‑enabled programs between ESPs
• Strong understanding of dynamic content rules and fallback / error‑handling strategies

What This Role Is Not Responsible For

• Building or maintaining websites or web applications
• Front‑end or back‑end web development (React, Node, Java, etc.)
• Creating or maintaining source customer data systems
• Acting as primary analytics or reporting owner
• Substituting IT, Analytics, or vendor professional services teams

Preferred Qualifications

• Experience supporting high‑volume retail or loyalty programs
• Multi‑channel experience (Email, SMS, Push/App)
• Familiarity with deliverability best practices and inbox monitoring
• Strong documentation and enablement mindset
• Strong HTML/CSS skills for email and channel templates
• Working knowledge of tracking links, deep links, and dynamic content inputs
• Retail or eCommerce marketing experience
• Experience collaborating with data science and analytics teams to activate AI/ML‑based campaigns and triggered communications

Senior Level

Mid‑Senior level

Employment type

Full‑time

Job function

Information Technology

Pay Rate

$55–$68/hour

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