Dir, IT Marketing Systems

The Director, IT – Marketing Technology (Mar Tech) is responsible for defining, delivering, and operating Tractor Supply Company’s end-to-end marketing technology ecosystem. This role owns the technology vision, architecture, and execution across customer data, personalization, loyalty, campaigns, content, paid media, and digital growth platforms. This leader partners closely with Marketing, Digital, Data, and Analytics teams to enable customer‑centric, data‑driven, and AI‑powered experiences  role is accountable for platform stability, security, governance, performance, and innovation while ensuring strong alignment with enterprise technology strategy and business outcomes.

• Define and execute the enterprise Mar Tech vision & roadmap, aligning with business objectives across brand, performance marketing, loyalty, & customer experience.
• Lead the evolution of the Mar Tech stack, including CDP, campaign management, personalization, content, loyalty programs, ad tech, & digital optimization platforms.
• Partner with Marketing & Digital leadership to translate business strategies into scalable, secure, & future‑ready technology solutions.
• Direct the design, development, integration, & support of core marketing platforms, including Customer data platform & identity resolution, Loyalty & rewards platform, AdTech & Media activation, Campaign management & Orchestration.
• Establish & enforce data governance, data quality, consent management, & privacy standards across marketing technologies, partnering with Data, Analytics, & Security teams to ensure regulatory compliance. Enable trusted, actionable customer data to support analytics, attribution, & AI/ML‑driven marketing use cases.
• Lead the adoption of AI & machine learning capabilities across marketing use cases, including predictive modeling & propensity scoring, next‑best‑action & real‑time personalization, marketing optimization & attribution, & the application of generative AI to create & enhance content, offers, & customer insights.
• Lead & develop managers, architects, engineers, & delivery teams responsible for Mar Tech platforms.
• Ensure high availability, performance, scalability, & security of all Mar Tech systems.
• Own Mar Tech budgets, forecasting, & investment prioritization while leading vendor strategy, selection, & performance management to ensure value, scalability, & accountability.
• Negotiate contracts & manage external partners to ensure solutions are delivered on time, within budget, & aligned to business objectives.
• Act as a trusted technology advisor to Marketing, Digital, Merchandising, Loyalty, & Analytics leaders, ensuring clear & proactive communication on platform health, roadmap progress, risks, & opportunities. Collaborate closely with Enterprise Architecture & IT leadership to ensure alignment with enterprise technology standards & strategic direction.

Experience:

10+ years of IT experience with significant leadership experience across Marketing Technology, digital platforms, or customer data ecosystems, including a proven track record of managing and developing IT leaders and cross‑functional teams.

Education:

Bachelor’s degree in computer science, Management Information Systems, or related technical field is preferred. Any suitable combination of education and experience will be considered.

Professional

Certifications:

None.

• Deep expertise in Mar Tech platforms, including CDP, campaign management, personalization, loyalty, content, and ad tech.
• Strong understanding of data architecture, data governance, identity resolution, and privacy‑by‑design principles.
• Experience enabling SEO, AEO, and GEO strategies through technology platforms.
• Demonstrated success leveraging AI/ML in marketing, analytics, or customer experience use cases.
• Strong background in enterprise architecture, integration patterns, and cloud‑based platforms.
• Financial acumen with experience managing large technology budgets.

• Normal office working conditions.

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Lifting up to 10 pounds

This job…