Manager, Regional Marketing & Communications; Southeast

Manager, Regional Marketing & Communications (Southeast)

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The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. We fund cutting‑edge research, drive change through advocacy, facilitate professional education, collaborate with MS organizations worldwide, and provide programs and services designed to help people with MS and their families move their lives forward. Staff members engage volunteers through effective communications and continual feedback for growth.

The Manager, Regional Marketing & Communications, is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (digital, events) and earned (news media) channels.

• Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel tactics (digital, social, email, PR) and align with strategic guidance.
• Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
• Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
• Oversee the production of regional marketing and communication materials, ensuring all content reflects organization voice, branding, and messaging guidelines.
• Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
• Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
• Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
• Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
• Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
• Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
• Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
• Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director highlighting outcomes, insights, and recommendations for optimization.
• Identify and communicate challenges and opportunities that arise during implementation to inform future planning.
• Collaborate with staff across departments—Development, Programs, National Marketing—to ensure integrated campaign delivery and constituent engagement.
• Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
• Support the coordination of Mar Comm “Office Hour” meetings and facilitation of training, as needed.

• 5+ years in a management or related role
• Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
• Ability to analyze data, identify challenges, and develop effective solutions.
• Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
• Flexibility to respond to changes in the industry and environment.

This is a region‑based role supporting our Southeast Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, to be considered a candidate you must reside within the region or have plans to relocate to ensure strong local engagement and…