Product Line Manager

About the Role

This is a newly created role reporting directly into the Chief Marketing Officer at an established, well-known consumer products business.

This is a globally recognised sports brand that has in excess of 10,000 SKU's.

At its heart, it's a translation job: turning what the market and commercial teams need into clear briefs for the Design team, then checking Design's work matches what was asked for before it goes to market. Alongside this, you'll own the wider process of building product lines from strategy through to launch, working closely with a Category Lead who brings the brand and category expertise.

Permanent is preferred, but suitable interim candidates will be considered.

• Manage the product range through its full lifecycle, from launch to phase-out, keeping the NPD/EPD pipeline moving.
• Run early-stage forecasting and sales analysis to back up product decisions with real numbers.
• Write clear briefs for Design, then review their output and manage sign-off before handover to Product Marketing.
• Keep multiple product lines on track, reporting progress to stakeholders along the way.

• Proven experience in Product Management, Product Line Management, NPD/EPD or similar, with full lifecycle ownership.
• Experience with stage-gate or structured development processes, forecasting, and brief writing.
• Advanced Excel skills for forecasting and reporting.

• Comfortable managing multiple product lines at once without losing sight of detail.
• Confident communicating strategy and forecasts to stakeholders across commercial, sales and design teams.
• Background in sporting goods or branded consumer products.
• Experience across international markets or with PLM tools.

• A brand new role with real influence, reporting straight into the CMO.
• The chance to shape the process from the ground up, not just follow one that's already set.
• Flexibility on permanent or interim, and hybrid working from Bridgend.