Senior Marketing Specialist

Our aim at Made Tech is to use human-centred technology to improve our society. We believe putting people at the heart of designing, building and delivering public services leads to better outcomes for everyone.

We are seeking a proactive and versatile Senior Marketing Specialist to join our growing team. In this generalist role, you will play a crucial part in executing our marketing initiatives across content creation, event management, and brand building, working closely with and reporting directly to the Lead Marketing Manager. You will be instrumental in amplifying our company’s voice and ensuring our message reaches our target audience effectively.

As a Senior Marketing Specialist, you'll be involved in a wide range of activities, taking ownership of key projects and contributing significantly to our company's visibility and reputation. This is an excellent opportunity for a proactive individual who thrives in a dynamic environment, is eager to make a significant impact on our marketing efforts, and is ready to take on more responsibility in a collaborative setting.

• Support the creation and development of high-quality, authoritative content, including in-depth case studies and insightful white papers, to significantly enhance the company’s industry credibility. You can see some of the brilliant insights we’ve created to-date here.
• Support the end-to-end planning, coordination, and execution of industry-specific events, including logistics, promotional campaigns, attendee engagement, and post-event analysis.
• Take primary responsibility for managing and optimising the company website, ensuring it is always current and engaging.
• Support brand awareness across social media channels and platforms.
• Monitor marketing performance metrics, analyse data, and provide detailed reports and actionable recommendations to the Marketing Manager.
• Conduct market research to identify emerging trends, competitive landscape, and new opportunities for marketing initiatives.
• Collaborate cross-functionally with Industry teams, Service Lines, Internal communications and other internal teams to ensure consistent messaging and integrated marketing efforts.
• Proactively identify opportunities for process improvements and efficiency gains within marketing operations.
• Support the Lead Marketing Manager in planning and special projects as required, demonstrating initiative and a readiness to take on challenges.

• Proven experience in a marketing role with a strong track record of successful campaign execution.
• Demonstrable expertise in content creation, specifically writing, editing, and producing professional documents like case studies, blogs and white papers.
• Experience in event management, including planning, execution, promotion, and analysis of industry-specific events.
• Knowledge of digital marketing tools and platforms, including website content management systems (CMS) and social media management tools.
• Knowledge of Hubspot and Salesforce.
• Exceptional written and verbal communication skills with the ability to craft clear, concise, and persuasive content for diverse audiences.
• Highly organised with strong project management skills and the ability to manage multiple projects independently.
• Analytical mindset with proven ability to interpret data, measure campaign effectiveness, and make data-driven recommendations.
• Proactive, resourceful, and capable of working with minimal supervision while collaborating effectively within a small team.
• Strong problem-solving skills and a keen eye for detail.
• Up-to-date knowledge of current marketing trends and best practices.

At this point, we hope you're feeling excited about Made Tech and the job opportunity. Even if you don't feel that you meet every single requirement, we still encourage you to apply. Get in touch with our talent team if you’d like an informal chat about the role and your suitability before applying. We are hiring for this role directly, so will not respond to any CVs sent via external recruitment agencies.

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