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Lead Generation Specialist

Job in Bridgeport, Fairfield County, Connecticut, 06610, USA
Listing for: Talent Shore
Full Time position
Listed on 2026-01-12
Job specializations:
  • Business
    Business Development
  • Sales
    Business Development, B2B Sales, Sales Development Rep/SDR
Job Description & How to Apply Below

Position Type:
Full-Time

About Us

We are a leading provider of innovative printing and technology-driven marketing solutions. We deliver high-quality, bespoke services to clients across multiple sectors, helping businesses achieve their technology/sustainability/Cost objectives.

Role Overview

We are seeking two experienced Lead Generation Specialists to join our expanding team. Based in South Africa, you will play a key role in identifying new business opportunities, setting appointments, qualifying leads, and maintaining accurate data within our CRM. This position requires a strong technical understanding of products and services, excellent communication skills, and a proven ability to engage business decision-makers in a B2B environment.

Key Responsibilities
  • Generate qualified leads through targeted research, outbound calls, email campaigns, and Linked In outreach.
  • Update and maintain accurate records of all leads, contacts, and activities in the CRM system, ensuring data integrity and completeness.
  • Gather and record key business information, including contact details, company size, decision-makers, and potential requirements.
  • Schedule appointments for the UK-based sales team.
  • Engage confidently with business owners, procurement professionals, and senior managers.
  • Understand and explain our technical products and services clearly to potential clients.
  • Track lead status, follow up promptly, and manage communication pipelines effectively.
  • Collaborate with marketing and sales teams to refine lead generation strategies and reporting.
  • Achieve monthly KPIs for lead generation, appointment setting, and data accuracy.
Requirements
  • Minimum 3 years of experience in B2B lead generation or appointment setting.
  • Strong technical background or the ability to quickly understand complex products and solutions.
  • Excellent English communication skills, both verbal and written.
  • High attention to detail with experience in data management and CRM systems.
  • Self-motivated, results-driven, and able to work independently.
  • Proficiency with Linked In Sales Navigator and other digital prospecting tools.
  • Experience working with UK is an advantage.
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