Head of GTM

Head Of Go To Market

At 0x, our mission is to "Create a Tokenized World Where All Forms of Value Can Flow Freely". We deliver this to web3 builders with a delightfully simple suite of developer APIs that provide faster trading, better prices, and superior user experience.

Founded in 2017, we've processed over 78M+ transactions and $140B+ in trading volume from users trading on Matcha, Coinbase Wallet, Robinhood Wallet, Phantom, Rainbow, Defi Llama, Meta Mask, Zerion, Zapper, and many more. Our investors include Greylock Partners, Pantera Capital, and Jump Crypto.

When you join 0x, you'll become part of a veteran team of crypto builders who know the importance of code quality, team cohesion, and a culture of learning.

As Head Of GTM, your mission is to turn our best-in-class DEX infrastructure into a predictable, compounding growth business. You'll own the revenue engine for 0x API, and integrate multiple functions spanning market analysis and selection, demand-gen, business development, and customer success.

Responsibilities

• Own the integrated GTM effort. Define ICPs and segments, craft positioning and narrative to convey business value, and iterate on pricing and commercial terms to maximize adoption.

• Lead a cross-functional team. Directly manage BD/Sales, Dev Rel, Support, and Product Marketing while aligning Legal, Product, and Finance on shared revenue goals.

• Run a repeatable revenue engine. Set pipeline targets, build accurate forecasts, and hold the team accountable for funnel conversion and CAC.

• Develop demand-gen programs. Content, events, community, paid, channel/partner opportunities, and more.

• Build and maintain the GTM tech stack. Select and maintain CRM, marketing-automation, attribution, and sales-enablement tools, KPI dashboards.

• Develop deep partner and customer relationships win strategic accounts across Web2 and web3, negotiate deals, and position 0x as the default API.

• Convert customer learnings into product impact. Feed structured learnings on use cases, growth opportunities, and competitive gaps back to Product roadmap.

Requirements

• Experience leading GTM, BD or sales functions or as a GM overseeing business growth

• Knowledge and passion for decentralized finance and the 0x mission

• Ability to operate in ambiguity with a high degree of autonomy, balanced by excellent cross-functional communication

• Rigorous research and project management skills

• Adherence to a strong code of ethics, and the ability to balance the best interests of 0x, our community, and external projects

• Exhibit our core values: do the right thing, consistently ship, and focus on long-term impact

Nice to have

• Experience selling into crypto companies

• The base salary range for this position is USD $200,000 - $300,000 + equity + ZRX tokens + benefits. Within the range, individual pay is determined by job-related skills, experience, location, business needs, and candidate preferences between the different compensation elements.

• Comprehensive insurance (medical/dental/vision/life/disability) for U.S.
  
  -based employees 100% of base plan covered for you and dependents

• 401k and FSA for U.S.
  
  -based employees

• Monthly mobile phone bill, wellness, and pre-tax transportation expense

• Covered mental health benefits (included professional therapy sessions)

• A supportive remote environment

• Lunch reimbursement for all employees across the globe!

• Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need

• 12-week paid parental leave

• Great office conveniently located in the SF Financial District for those in the region!

• Flexible vacation:
  Take time when you need it (and we really mean it!)

• Multiple annual in-person team meet-ups around the globe

0x and its associated entities are dedicated to fostering diversity, inclusion, and belonging in its teams and workforce, and are proud to be equal opportunity employers. 0x does not make employment or hiring decisions on the basis of race, color, creed, religion, sex (including those who are pregnant or have given birth), sexual orientation, gender, gender expression or identity, age, disability, medical condition, genetic information, military or veteran status, marital status, pregnancy, citizenship, national origin, immigration or citizenship status, political affiliation, or any other basis that is protected by applicable local, state, or federal laws.

This includes not making such decisions based on the status itself, as well as any associations, perceptions, and assumptions made regarding these statuses. 0x will also consider qualified applicants with arrest and conviction records in a way that is consistent with San Francisco's Fair Chance Ordinance and similar local laws. Our commitment to equal employment opportunity extends to ensuring that all applicants and employees can perform to their fullest potential, including through obtaining reasonable accommodations when necessary.