Manager, Marketing

Achievement First (AF) is a nonprofit 501(c)(3) organization supporting 39 public charter schools across New York, Connecticut, and Rhode Island. For more than 25 years, AF has been recognized as one of the top tuition‑free public charter school networks in the country. We are committed to creating schools of academic excellence within nurturing environments – schools that prepare students to be college‑ready and to pursue and succeed in whatever paths they choose in life.

The majority of AF students are Black and Latinx children from low‑income families, many of whom will be the first in their families to graduate from college. Across our network, we employ more than 2,200 staff members – 64% of whom identify as Black, Indigenous, or People of Color – who collectively educate nearly 15,000 students in Brooklyn and Queens, NY;
New Haven, Bridgeport, and Hartford, CT; and Providence and Cranston, RI.

Our mission is to prepare every student to excel in college, career, and life; deepen their understanding of self and community; and lead lives of purpose. We believe in the limitless potential within our students and their power to shape a more just society. That belief drives our deep commitment to student achievement: we aim to set a high bar for learning and create warm, demanding classrooms where rigorous instruction is paired with the care, encouragement, and consistency every student deserves.

We are looking for a strategic and dynamic Marketing Manager to join our Public Affairs team.

The Manager of Marketing & Digital Strategy is a data‑driven, results‑oriented, and innovative marketer. This role is responsible for envisioning, leading, and executing high‑impact campaigns that drive student enrollment, teacher recruitment, and brand awareness across Achievement First communities. As the operational and strategic engine behind our multi‑channel efforts, this person oversees digital, print, social media, and event marketing. They manage AF’s digital platforms, channels, and external consultants, lead social media and performance marketing strategy, and partner closely with recruitment teams to deliver campaigns that convert leads into seats and classrooms.

A natural collaborator and brand steward, the Manager works with the Manager of Graphic Design to uphold visual excellence and ensure all creative aligns with AF’s brand standards. They also help adapt and share external stories internally when relevant, reinforcing staff pride and alignment with AF’s mission.

• Design and execute multi‑channel marketing campaigns driving student enrollment and teacher recruitment
• Lead audience segmentation, paid media buying (social, search, display), and organic social media strategy
• Build and optimize CRM workflows to nurture prospective students and candidates
• Monitor performance data and adjust campaigns in real time to meet recruitment goals

• Oversee AF’s website, landing pages, annual report creation, and external storytelling channels
• Manage publishing calendars and ensure timely, consistent content aligned to campaign objectives
• Partner with vendors to optimize user experience and increase conversion rates
• Adapt external content and messaging for internal engagement when needed

• Serve as a brand steward, ensuring strong and consistent visual identity across all channels and materials
• Collaborate closely with design partners to maintain high‑quality creative execution
• Provide on‑brand templates, tools, and training to enable localized school marketing efforts
• Ensure alignment to AF’s brand standards in both digital and print environments

• Lead marketing strategy for in‑person and virtual events such as hiring fairs and school tours
• Integrate event promotion into broader campaigns to maximize turnout and engagement
• Coordinate collateral, signage, and communications for a seamless attendee experience
• Support post‑event engagement and conversion efforts with internal partners
• Manage external partners…