Senior Manager, Field Marketing

Overview

Candescent is the leading cloud-based digital banking solutions provider for financial institutions. We are transforming digital banking with intelligent, cloud-powered solutions that connect account opening, digital banking, and branch experiences. Our technology enables seamless, differentiated customer journeys that elevate trust, service, and innovation. Candescent is an equal opportunity employer.

Candescent brings together transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes on any core. With strong backing from Veritas Capital, we are modernizing the future of banking through cloud-native architecture, AI, and data-driven personalization. Our portfolio includes an extensible ecosystem of integrated solutions, API-first architecture, and developer tools to optimize and expand capabilities.

We aim to reinvent customer service across all channels.

The Senior Manager of Field Marketing will play a pivotal role in bringing the Candescent story to life in the market—connecting strategy to action across key regions and target accounts. Reporting to the VP of Growth Marketing, this role will partner with the VP of New Partner Sales to design and execute high-impact programs that generate demand, accelerate pipeline, and deepen engagement with prospective customers.

This is a hands-on, high-visibility role ideal for a marketing leader who thrives at the intersection of strategy, creativity, and execution. You’ll help build the next-generation field marketing function at Candescent—anchored in data, collaboration, and a deep understanding of our customers and sales teams.

• Partner with Sales Leadership:
  With a primary focus on new logo, you will collaborate with the VP of New Partner Sales and their team to align marketing strategies with territory plans, target accounts, and growth priorities.
• Plan & Execute Field Programs:
  Design and deliver integrated regional marketing programs—including in-person events, executive round tables, digital activations, and partner engagements—that generate pipeline and advance key opportunities.
• Account & Territory Focus:
  Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions.
• Campaign Integration:
  Work with Campaigns/ABM and Customer Marketing peers to ensure field programs connect to broader marketing initiatives, brand moments, and client advocacy programs.
• Pipeline Acceleration:
  Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI.
• Brand Stewardship:
  Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven.
• Continuous Improvement:
  Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes.
• Data-Driven Growth:
  Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness.

• 7–10 years of experience in B2B field marketing, demand generation, or event-driven pipeline programs—ideally in SaaS, fintech, or enterprise software; prior financial institution experience is preferred.
• Proven success partnering with sales to deliver pipeline-driving field programs.
• Experience executing multi-channel marketing programs across in-person, digital, and hybrid experiences.
• Strong project management and collaboration skills with the ability to influence across teams.
• Analytical mindset and comfort with metrics, ROI reporting, and marketing automation tools.
• A creative, hands-on approach—comfortable both building programs and executing them.
• Alignment with Candescent’s values and purpose: driving intelligent banking experiences that help financial institutions and their communities thrive.

• Field programs generate high-quality pipeline aligned to regional and partner sales goals.
• Sales and marketing are seamlessly connected through shared priorities, data, and impact.
• Candescent’s presence at events and in the field consistently reflects our brand promise and leadership position.
• A repeatable, scalable field marketing playbook is established and recognized as a best practice across the company.

To ALL recruitment agencies:
Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.

• Mid-Senior level

• Full-time

• Marketing and Sales

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