HCP Marketing Specialist, Endocrinology

With its beginnings in a family run pharmacy in Correggio, Italy in the 1920s, Recordati is now a global pharmaceutical company, listed on the Italian stock exchange, with over 4,500 employees and turnover of over Euro 2bn.

We are a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve. We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.

At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves.

This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.

Recordati. Unlocking the full potential of life.

Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for rare diseases, focusing on providing treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, better diagnoses, and improved treatment access in endocrinology, metabolic, hematology and oncology franchises. RRD is dedicated to fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.

• Reports To:
  
  Senior Director Marketing - Endocrinology
• Direct Reports:
  None
• Areas Managed:
  Health Care Professional (HCP) marketing and disease education for assigned brands
• Salesforce promotion and field support
• Peer-to-peer program management and speaker bureau development
• Omni-channel HCP marketing (print, digital, social)
• Medical society, congress, conference strategy and management
• Competitive intelligence
• Support Senior Director of Marketing

The Marketing Specialist supports the implementation of HCP brand strategy across assigned brands, including creative development of marketing materials, tactical execution for personal and non-personal promotion, and management of peer-to-peer activities. This role collaborates on brand-building marketing plans and supports tactics to accelerate growth for key brands.

• Translate brand strategy into effective HCP and patient engagement plans
• Support marketing team in development of presentations and promotional materials
• Partner with internal teams and external agencies to develop strategically aligned HCP tactics for personal and non-personal promotion, including medical education
• Execute HCP and patient promotional materials to align with campaign strategy
• Support omni-channel data and analytics initiatives
• Manage speaker bureau and peer-to-peer programs
• Build and maintain relationships with key HCP customers
• Inform competitive planning and strategic efforts
• Organize and support presence at society and congress meetings; assist sales force in executing local educational events
• Coordinate work with agencies, vendors, and marketing operations for promotional material management
• Support market research priorities to yield actionable insights for brand strategy
• Collaborate across functional areas (legal, medical affairs, regulatory, MLR review committee)
• Manage internal review/approval process for promotional materials
• Contribute to annual business plan development and execution
• Ensure budget aligns with planned annual spend
• Support sales meeting planning and execution
• Participate in ad hoc projects as needed
• Ensure compliance with all laws, regulations, and company policies, including pharmacovigilance responsibilities

• Minimum BA / BS degree
• At least 1+ years of experience with increasing responsibility in combined functional areas such as marketing, new product planning and / or sales required at a pharmaceutical or biotech company or in a pharma partner agency.
• Rare disease, Endocrinology and small company experience preferred.
• HCP marketing, peer to peer program management, and multi-channel marketing/ sales experience preferred.
• Experience developing and executing HCP-facing marketing tactics for personal and non-personal promotion

• Strong marketing acumen: strategy, market research, segmentation, brand positioning, tactical plan development
• Passion and empathy for building meaningful experiences with HCPs
• Analytical skills to translate data into insights and actions
• Graphic and organizational support for presentations; narrative storytelling
• Experience with Canva, Power Point, slide making
• Creativity and innovation, with analytical problem-solving skills
• Omni-channel program management and support
• Ability to coordinate and prioritize multiple projects with attention to detail
• Action-oriented,…