HCP Marketing Specialist, Endocrinology

Responsibilities

• Translate brand strategy into effective HCP and patient engagement plans
• Support marketing team in development of presentations and promotional materials
• Partner with internal teams and external agencies to develop strategically aligned HCP tactics for personal and non-personal promotion, including medical education
• Execute HCP and patient promotional materials to align with campaign strategy
• Support omni-channel data and analytics initiatives
• Manage speaker bureau and peer-to-peer programs
• Build and maintain relationships with key HCP customers
• Inform competitive planning and strategic efforts

• Minimum BA / BS degree
• At least 1+ years of experience with increasing responsibility in combined functional areas such as marketing, new product planning and / or sales required at a pharmaceutical or biotech company or in a pharma partner agency.
• Rare disease, Endocrinology and small company experience preferred.
• HCP marketing, peer to peer program management, and multi-channel marketing/ sales experience preferred.
• Experience developing and executing HCP-facing marketing tactics for personal and non-personal promotion
• Strong marketing acumen: strategy, market research, segmentation, brand positioning, tactical plan development
• Passion and empathy for building meaningful experiences with HCPs
• Analytical skills to translate data into insights and actions

• Rare disease, Endocrinology and small company experience preferred.
• HCP marketing, peer to peer program management, and multi-channel marketing/ sales experience preferred.

• Health Insurance:
  Medical, dental, orthodontia, vision, life & ADD, short and long term disability insurance benefits.
• Retirement Benefits: 401(k)
• Paid Time Off:
  Vacation, holiday, and sick/personal time.
• Annual bonus