Brand Marketing Manager, Innovation; Boost
Listed on 2026-01-12
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Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Manager, Product Marketing, Marketing Strategy
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way.
We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
POSITION SUMMARYNestlé Health Science Innovation team is searching for a self-motivated, experienced Brand Marketer with expertise in developing and marketing CPG and/or consumer healthcare brands. The right candidate will also be passionate about health, wellness, and nutrition and will want to use that passion everyday building brands for Nestlé Health Science and improving the lives of the people we serve. The Innovation Brand Marketing Manager is an impactful and dynamic brand management position in a high growth segment of the business.
KEY RESPONSIBILITIES- Build and commercialize 3-5 year innovation pipelines that deliver incremental sales growth and achieve financial objectives. Lead short-term opportunity development and execution, and long-term strategic innovation planning, across key brands and benefit spaces aligning with brand positioning, value proposition and consumer demand space mapping.
- Lead the analysis and identification of new whitespace innovation opportunities and benefit spaces. Work closely with the R&D team to assess viability and feasibility and develop new product concepts that will fulfill unmet consumer needs and drive differentiation and incremental growth.
- Partner with Consumer Insights and Data Analytics teams to identify omnichannel category and consumer trends and build and action learning plans from early consumer understanding to new product concept development to opportunity sizing through consumer validation.
- Lead new products through stage gate approval process with Project Management team from concept through commercialization including product design (formulation, format, flavor profile, etc) packaging structure and graphics.
- Partner with Medical, Regulatory, and Legal partners to develop differentiated new product claims and claim support strategy.
- Partner with Sales Strategy to develop pricing strategy, distribution targets, volume builds and strong sales story, including presentation materials to achieve retailer commitment.
- Support development of launch communication plans with Brand Experience team with compelling insights and strong storytelling.
- 5 years of Brand Management / New Product Innovation experience building brands and driving the business including financial management and P&L management is preferred.
- Proven success in delivering consumer packaged goods innovation and developing 3-5 innovation strategies.
- Bachelor's Degree in marketing or related field required; MBA preferred.
- Comfortable with an estimated 20% annual travel.
- Strong cross-functional collaboration and leadership through product development and commercialization.
- Proven ability to analyze the business and category trends and develop strategies and marketing programs that have driven business…
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