Title Senior Marketing Director - Hematology

At Recordati, we are united by a clear purpose: unlocking the full potential of life. With a century of history behind us, we are building the next chapter of our journey, continuing to grow while keeping patients at the centre of all we do.

What drives us is a shared belief that health, and the opportunity to live life to the full, should be within reach for everyone. This brings energy to our work, shaping how we support each other and show up every day. Our values – Better Together, Never Settle and Always Deliver – reflect this mindset, helping us to keep improving and make a meaningful difference.

Above all, these values bring to life our promise to everyone at Recordati, you can unlock your full potential. We know that people thrive when they can be themselves, are trusted and supported, and are given the opportunity to grow and make a meaningful contribution.

Are you ready to unlock your full potential?

Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for devastating rare diseases, focusing on providing often overlooked treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, improved diagnoses, and enhanced treatment availability, covering endocrinology, metabolic, and oncology franchises. RRD is dedicated to excellence, fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.

Reports To:

Vice President Commercial Operations – Hematology
Direct Reports:
Marketing Staff – Hematology
Areas Managed:
Marketing – Hematology

The Senior Director of Marketing is responsible for leading the development and execution of integrated US hematology marketing strategies for the Hematology Franchise, encompassing HCP, patient, and digital engagement initiatives. This role serves as the franchise marketing leader, translating business objectives into customer‑centric strategies that strengthen brand performance, enhance customer engagement, and support franchise growth. Strong professional Marketing experience is required

• Reports to VP Commercial Operations and is responsible for leading all aspects of the US Marketing function (HCP, Consumer, Digital) within the hematology franchise.
• Lead US Marketing strategy and execution and Ensure excellence in execution and consistency across functions. Competencies and expectations associated with the role include
• Responsible for the development of senior leadership performance updates, collaboration with global team, market research and analytics to develop and generate appropriate data.
• Lead a team of in-house and field-based marketers. Provide guidance and leadership to the Marketing Team to foster professional development and the effective implementation of all marketing initiatives, including PRC (Promotional Review Committee).
• Partner with healthcare communication agencies and market research agencies to develop product positioning and messaging for branded and non-branded initiatives.
• Oversee selection and management of vendors; negotiate and manage contracts, and establishperformance criteria, i.e., timelines and deliverables.
• Collaborate with Training to develop and implement commercial training programs for promotional brands ensuring alignment to marketing strategies.
• Oversee sales force deployment of marketing materials and programs maintaining close communication with sales leadership to ensure strategic execution in high opportunity areas
• Maintain compliance with all internal and external legal and regulatory guidelines as they relate toRRD…