Manager, Digital Content & Social Commerce

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe.

We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

** Overview*
* Join Bausch + Lomb Consumer Marketing as we build the next generation of digital marketing capabilities across our portfolio of trusted consumer brands. In this highly collaborative role, you will help shape how content is created, optimized, personalized, and delivered across social media, eCommerce, CRM, retail media, and emerging social commerce channels.

As the  
** Manager, Digital Content & Social Commerce** , you will transform brand priorities into high-performing content and consumer experiences while helping scale AI-enabled content production, accelerate speed to market, and improve marketing effectiveness. Working closely with brand teams, agency partners, creators, Digital Commerce, Analytics, and the Marketing Hub, you will drive stronger consumer engagement, conversion, and measurable business impact.

** Responsibilities*
* + Execute Marketing Hub strategies and activation priorities defined by the Senior Manager, Marketing Hub Lead, ensuring successful deployment across content, social commerce, creator, affiliate, CRM, and digital marketing programs.

+ Develop and execute cross-channel content strategies across social media, eCommerce, retail media, CRM, content marketing, and other digital platforms to support key brand initiatives.

+ Own and maintain the enterprise digital content calendar across social media, eCommerce, CRM, retail media, social commerce, and other digital channels, ensuring alignment across brands, stakeholders, and campaigns.

+ Own planning and management of content workflows, stakeholder reviews, approvals, and campaign execution processes to ensure alignment with brand, regulatory, and business objectives.

+ Lead execution of social commerce programs, including Tik Tok Shop and emerging commerce platforms, creator partnerships, affiliate programs, influencer campaigns, and shoppable content experiences.

+ Partner with internal stakeholders, agencies, creators, affiliate partners, and media teams to coordinate content development, campaign launches, optimization efforts, and performance improvements.

+ Partner with AI production teams to define asset requirements, content formats, testing variants, and production priorities that support rapid content development, experimentation, and optimization.

+ Help shape and scale AI-enabled content workflows through WPP Open and other emerging marketing technologies that increase content velocity, improve efficiency, and accelerate speed to market.

+ Support adoption of emerging marketing technologies and AI-enabled platforms by documenting best practices, sharing learnings, developing repeatable workflows, and helping teams scale successful approaches across the organization.

+ Own continuous optimization of digital content performance, leveraging testing, analytics, audience insights, and personalization strategies to improve engagement, conversion, customer acquisition, and business outcomes.

+ Identify compelling content opportunities and translate consumer insights into engaging digital experiences that strengthen brand relevance and business impact.

+ Identify opportunities to repurpose, adapt, and personalize content across channels while improving efficiency, consistency, and effectiveness across the content ecosystem.

+ Track key performance indicators and develop reporting that demonstrates the impact of content, social commerce, digital activation, and marketing technology investments while supporting executive-level performance updates and recommendations.

** Qualifications*
* *
* Required:

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* + Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, or a related field, or equivalent relevant experience.

+ 5+ years of experience in digital marketing, content marketing, social media, eCommerce, CRM, marketing operations, or related commercial functions.

+ Experience leading or coordinating cross-channel content development and campaign execution across multiple digital platforms.

+ Experience…