Senior Marketing Director - Hematology

This position is with Recordati Rare Diseases, Inc. (RRD), North America, an affiliate of Recordati.

Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for devastating rare diseases, focusing on providing often overlooked treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, improved diagnoses, and enhanced treatment availability, covering endocrinology, metabolic, and oncology franchises. RRD is dedicated to excellence, fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.

Reporting Structure

Reports To:

Vice President Commercial Operations – Hematology Direct Reports:
Marketing Staff – Hematology Areas Managed:
Marketing – Hematology Overview The  Senior Director of Marketing is responsible for leading the development and execution of integrated US hematology marketing strategies for the Hematology Franchise, encompassing HCP, patient, and digital engagement initiatives. This role serves as the franchise marketing leader, translating business objectives into customer-centric strategies that strengthen brand performance, enhance customer engagement, and support franchise growth. Strong professional Marketing experience is required

Essential Duties and Responsibilities
• Reports to VP Commercial Operations and is responsible for leading all aspects of the US Marketing function (HCP, Consumer, Digital) within the hematology franchise.
• Lead US Marketing strategy and execution and Ensure excellence in execution and consistency across functions. Competencies and expectations associated with the role include
• Responsible for the development of senior leadership performance updates, collaboration with global team, market research and analytics to develop and generate appropriate data.
• Lead a team of in-house and field-based marketers. Provide guidance and leadership to the Marketing Team to foster professional development and the effective implementation of all marketing initiatives, including PRC (Promotional Review Committee).
• Partner with healthcare communication agencies and market research agencies to develop product positioning and messaging for branded and non-branded initiatives.
• Oversee selection and management of vendors; negotiate and manage contracts, and establish performance criteria, i.e., timelines and deliverables.
• Collaborate with Training to develop and implement commercial training programs for promotional brands ensuring alignment to marketing strategies.
• Oversee sales force deployment of marketing materials and programs maintaining close communication with sales leadership to ensure strategic execution in high opportunity areas
• Maintain compliance with all internal and external legal and regulatory guidelines as they relate to RRD marketing and commercial efforts.
• Act in full compliance with all laws, regulations, and policies including adverse events / pharmacovigilance responsibilities.
• Perform additional duties as may be assigned.

Education and Experience
• Bachelor’s degree (or comparable experience) required.
• An advanced degree in business and/or life sciences is desirable but not required.
• 8 – 10 years of progressive industry experience (pharmaceutical/biotech, etc.), ideally in multiple functional areas such as sales, marketing, marketing communications, sales operations, business development and training/development.
• Demonstrated experience leading cross-functional teams and developing high-performing talent.

Hematology/Oncology experience preferred
• Market development and launch experience strongly preferred
• Public relations or marketing services agency experience is highly desirable
• Buy and…